Code of Massachusetts Regulations
211 CMR - DIVISION OF INSURANCE
Title 211 CMR 71.00 - Medicare Supplement Insurance To Facilitate The Implementation Of M.G.L. c. 176k And Section 1882 Of The Federal Social Security Act
Section 71.16 - Standards for Marketing
Current through Register 1531, September 27, 2024
(1) Every Issuer or other entity marketing Medicare Supplement Insurance in Massachusetts directly or through its producers, shall establish marketing procedures:
"Notice to Buyer: This Policy may not cover all of your medical expenses."
(2) Every Issuer or entity marketing Medicare Supplement Insurance in Massachusetts, directly or through its producers, is prohibited from "cold lead advertising", " twisting" or "high pressure tactics", as defined in 211 CMR 71.03.
(3) Every Issuer or other entity marketing Medicare Supplement Insurance in Massachusetts, directly or through its producers, shall establish auditable procedures for verifying compliance with 211 CMR 71.16.
(4) The terms "Medicare Supplement", "Medigap" and words of similar import shall not be used to describe a Medicare Supplement Insurance Policy, unless such Policy is issued in compliance with 211 CMR 71.00.