(1)
No Sports Wagering Operator shall allow, conduct, or participate in any
advertising, marketing, or branding for Sports Wagering that is aimed
exclusively or primarily at individuals or groups of people that are at
moderate or high risk of gambling addiction. A Sports Wagering Operator shall
not use characteristics of at-risk or problem bettors to target potentially
at-risk or problem bettors with advertisements.
(2) Advertising, marketing, and other
promotional materials published, aired, displayed, disseminated, or distributed
by or on behalf of any Sports Wagering Operator shall include a link to and
phone number for the Massachusetts Problem Gambling Helpline using language
provided by the Department of Public Health or such other responsible gaming
information required by the Commission ("Responsible Gaming
Messaging").
(3) Such advertising,
marketing, branding and other promotional materials shall not use a font, type
size, location, lighting, illustration, graphic depiction or color obscuring or
limiting the advertisement of such Problem Gambling Helpline
Information.
(4) Information
regarding Responsible Gaming Messaging must also meet the following
requirements:
(a) For signs, direct mail
marketing materials, posters and other print advertisements, the height of the
font used to advertise Responsible Gaming Messaging must be the greater of:
1. The same size as the majority of the text
used in the sign, direct mail marketing material, poster or other print
advertisement; or
2. 2% of the
height or width, whichever is greater, of the sign, direct mail marketing
material, poster or other print advertisement.
(b) For billboards, the height of the font
used for Responsible Gaming Messaging must be at least 5% of the height or
width, whichever is greater, of the face of the billboard.
(c) For digital billboards, Responsible
Gaming Messaging must be visible for the entire time the rest of the
advertisement is displayed.
(d) For
video and television, Responsible Gaming Messaging must be visible for either:
1. The entire time the video or television
advertisement is displayed, in which case the height of the font used for
Responsible Gaming Messaging must be at least 2% of the height or width,
whichever is greater, of the image that will be displayed.
2. From the first time Sports Wagering
Equipment, a Sports Wagering Facility, a Sports Wagering Area or Sports
Wagering is displayed or verbally referenced, and on a dedicated screen shot
visible for at least the last three seconds of the video or television
advertisement. If the Operator elects to utilize this option, the height of the
font used for Responsible Gaming Messaging:
a.
During the advertisement must be at least 2% of the height or width, whichever
is greater, of the image that will be displayed.
b. On the dedicated screen shot must be at
least 8% of the height or width, whichever is greater, of the image that will
be displayed.
(e) For web sites, including social media
sites:
1. Responsible Gaming Messaging must be
posted in a conspicuous location on each website or profile page and on a
gaming related advertisement posted on the webpage or profile page.
2. The height of the font used for
Responsible Gaming Messaging must be at least the same size as the majority of
the text used in the webpage or profile page.
3. For advertisements posted on the webpage
or profile page, the height of the font used for Responsible Gaming Messaging
must comply with the height required for signs, direct mail marketing
materials, posters and other print advertisements.
(5) All direct advertising,
marketing, or promotional materials shall include a clear and conspicuous
method allowing patrons to unsubscribe from future advertising, marketing, or
promotional communications.
