Code of Maryland Regulations
Title 31 - MARYLAND INSURANCE ADMINISTRATION
Subtitle 12 - HEALTH MAINTENANCE ORGANIZATIONS; ENTITIES THAT ACT AS HEALTH INSURERS
Chapter 31.12.02 - Health Maintenance Organizations - Contract Forms and Premium Rates
Section 31.12.02.09 - Advertising
Universal Citation: MD Code Reg 31.12.02.09
Current through Register Vol. 51, No. 19, September 20, 2024
A. Advertising shall be truthful and may not be misleading in fact or implication.
B. Advertising may not use words or phrases whose:
(1) Meaning is unclear or ambiguous; or
(2) Understanding depends upon familiarity with technical terminology.
C. Advertising may not include words, phrases, or illustrations that are used in a manner which misleads or has the capacity or tendency to deceive or mislead.
D. All advertising shall contain the name and address of the HMO as filed with the Commissioner.
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