Code of Maine Rules
99 - INDEPENDENT AGENCIES
420 - MAINE TURNPIKE AUTHORITY
Chapter 2 - REGULATIONS FOR THE INSTALLATION OF LOGO SIGNS ON THE MAINE TURNPIKE
Section 420-2-1 - General Requirements

1. The use of logo signs shall be limited to areas primarily rural in character and to areas where adequate sign spacing can be maintained.

2. Logo signs for lodging, camping, and attractions may be installed at interchanges on the Maine Turnpike that are rural in character. Applications from at least two qualified services must be approved before installation of a logo sign assembly at an interchange which is rural in character.

3. Logo signs may be installed at a Maine Turnpike interchange that is rural in character, and that connects to a non-Maine Turnpike Interstate system if subsequent interchanges on that non-Maine Turnpike system have additional signing directing motorists to the applicable services.

The Maine Turnpike Authority may allow the MaineDOT or New Hampshire DOT to install logo signs on the Maine Turnpike if in the Authority's judgment installation of the logo sign is reasonably necessary to inform the travelling public of services available on an interchange located beyond the northern and southern limits of the Maine Turnpike. Said logo signs will only be allowed if, in the Authority's judgment, there is adequate space available for the signs and the signs will not interfere with the Authority's current or future operations. Said signs will be consistent with all provisions of this rule, including physical specifications and destination qualifications, except for the following:

4. Logo signs shall not be permitted for food and gas on the Maine Turnpike other than for:

5. Logo for two or more types of service may be displayed on the same sign assembly.

6. More than one logo sign assembly may be installed at a qualified interchange exit only when three or more qualified services are available for each of two or more types of service.

7. The number of logo sign assemblies at a qualified interchange exit may not exceed two for each type of service or a total of four for all types of services.

8. Each sign assembly may display no more than six logos. Where more than six services of a specific service type qualify for a logo sign, they may be displayed on one other logo sign assembly.

9. At interchanges where conditions allow for only one logo sign assembly, signs shall be arranged to allow for a minimum of two types of service and, when applicable, one of these service types shall be attractions.

10. Logo signs shall not be permitted at locations where the directional information contained may be misinterpreted, misleading, or otherwise confusing to the traveling public. No logo signs shall be permitted at interchanges which do not provide return access to the Maine Turnpike in the direction of original travel, except as provided in subsection 3, above.

11. Each service may have not more than one mainline logo and one ramp logo in each direction on the Maine Turnpike. Logo signs permitted must be for the closest interchange to the service.

12. Each service shall be required to have a mainline as well as a ramp sign unless the Authority determines that the interchange cannot support ramp logo signing (See Section 5) in which case only mainline signs will be allowed. In the event that ramp signing is limited, the Authority will determine priority based on the criteria defined in Section 9.

13. Any service that is in violation of any provision of the Maine Traveler Information Services Act, 23 M.R.S.A. §1901 et seq. (as amended) shall not be eligible to establish or maintain a logo sign. The failure of a service to comply with any other applicable laws and/or to maintain professional standards in keeping with the prevalent practices in the service's industry will be cause for the Authority to deny a logo sign or to remove one which has been permitted, as outlined in Section 11 below.