Code of Maine Rules
26 - DEPARTMENT OF THE ATTORNEY GENERAL
239 - DEPARTMENT OF ATTORNEY GENERAL - GENERAL
Chapter 105 - TRADE PRACTICES IN THE SALE OF NEW MOTOR VEHICLES
Section 239-105-7 - Advertising

Universal Citation: 26 ME Code Rules ยง 239-105-7
Current through 2024-38, September 18, 2024

It is prima facie evidence of an unfair trade practice for a dealer to advertise a motor vehicle for sale and to then refuse to sell it or refuses to sell it at the advertised price.

It is prima facie evidence of an unfair trade practice for a dealer to state in an advertisement a particular vehicle's price or a specific cash discount, unless the advertisement also states the year, make, model, sub-model, and series of the advertised vehicle.

Comment

It can be an unfair trade practice for a dealer to advertise a motor vehicle at one price and then refuse to sell that vehicle unless the purchaser pays extra charges for optional equipment. Under this rule, a dealer cannot be held responsible for advertised offers by franchisers or manufacturers that it did not agree to participate in.

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