Code of Maine Rules
26 - DEPARTMENT OF THE ATTORNEY GENERAL
239 - DEPARTMENT OF ATTORNEY GENERAL - GENERAL
Chapter 105 - TRADE PRACTICES IN THE SALE OF NEW MOTOR VEHICLES
Section 239-105-2 - Misrepresentation of Charges

Universal Citation: 26 ME Code Rules ยง 239-105-2
Current through 2024-38, September 18, 2024

It is prima facie evidence of an unfair trade practice for a dealer to misrepresent, directly or indirectly, the service, product or extra charge for which payment is requested or listed.

Comment

A dealer misrepresentation which could violate this rule occurs when a dealer asks or lists an extra charge for preparation services that the franchiser already reimburses him for. A dealer who wishes to simply ask for more than the Monroney "sticker" price (the manufacturer's suggested retail price), but is not charging for a specific service or product, can label this higher price with a phrase such as "Dealer's Asking Price." Rule 105.2 would be violated if, when questioned on what the "Dealer's Asking Price" meant, the dealer told a customer it was for preparation services. The dealer must disclose the truth (i.e., the charges represents additional dealer profit).

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