Code of Maine Rules
26 - DEPARTMENT OF THE ATTORNEY GENERAL
239 - DEPARTMENT OF ATTORNEY GENERAL - GENERAL
Chapter 104 - MOTOR VEHICLE ADVERTISING
- Section 239-104-1 - DEFINITIONS
- Section 239-104-2 - GENERAL PROVISIONS
- Section 239-104-3 - ADVERTISING LAYOUT
- Section 239-104-4 - AVAILABILITY OF VEHICLES
- Section 239-104-5 - PRICE DISCLOSURES
- Section 239-104-6 - COMPARATIVE MSRP ADVERTISING
- Section 239-104-7 - MINIMUM TRADEIN ALLOWANCES
- Section 239-104-8 - REBATES
- Section 239-104-9 - FREE OFFER
- Section 239-104-10 - BUYDOWN INTEREST RATES
- Section 239-104-11 - FACTORY, EXECUTIVE, AND FULLYEQUIPPED VEHICLES
- Section 239-104-12 - MISLEADING CLAIMS OF POTENTIAL SAVINGS
- Section 239-104-13 - CREDIT SALES
- Section 239-104-14 - LEASE ADVERTISING DISCLOSURES
Current through 2024-38, September 18, 2024
SUMMARY: This chapter describes advertising practices by new and used motor vehicle dealers that are unfair and deceptive in violation of the Maine Unfair Trade Practices Act, 5 MRSA sec.207.
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