Code of Maine Rules
18 - DEPARTMENT OF ADMINISTRATIVE AND FINANCIAL SERVICES
553 - BUREAU OF ALCOHOLIC BEVERAGES AND LOTTERY OPERATIONS (BABLO)
Chapter 107 - ADVERTISING AND SIGNS APPLICABLE TO ALL LICENSE HOLDERS
Section 553-107-3
Universal Citation: 18 ME Code Rules ยง 553-107-3
Current through 2024-38, September 18, 2024
Advertisements of liquor shall not contain any statement, design, device, or representation which is obscene. Obscene means that which:.
a) To the average individual, applying contemporary community standards, considered as a whole, appeals to the prurient interest;
b) Depicts or describes, in a patently offensive manner, ultimate sexual acts, excretory functions, masturbation or lewd exhibition of the genitals; and
c) Considered as a whole, lacks serious literary, artistic, political or scientific value.
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