Code of Maine Rules
10 - DEPARTMENT OF HEALTH AND HUMAN SERVICES
144 - DEPARTMENT OF HEALTH AND HUMAN SERVICES - GENERAL
Chapter 224 - AIR AND WATER RADON SERVICE PROVIDER REGISTRATION RULES
Part A - GENERAL PROVISIONS
Section 144-224-A-10 - TRUTH IN ADVERTISING

A. False and/or misleading claims or advertisements shall not be made with regard to any and all products and/or services offered.

B. Only services which can actually be provided by the firm at the time of the advertisement shall be offered.

C. "Scare Tactics" such as statements indicating exaggerated cancer risks or exaggerating loss of property value shall not be utilized.

D. A person may not advertise any radon testing device as "State Approved", "approved by the State of Maine" or by use of any phrases with similar meaning or content. This restriction also applies to any reference denoting municipal approval.