Code of Maine Rules
02 - DEPARTMENT OF PROFESSIONAL AND FINANCIAL REGULATION
031 - BUREAU OF INSURANCE
Chapter 140 - ADVERTISEMENT OF HEALTH INSURANCE
Section 031-140-10 - Statements about an insurer
Universal Citation: 02 ME Code Rules ยง 031-140-10
Current through 2024-38, September 18, 2024
A. An advertisement shall not contain statements which are untrue in fact or by implication misleading with respect to the insurer's assets, corporate structure, financial standing, age or relative position in the insurance business.
B. An advertisement shall not directly or indirectly make unfair or incomplete comparisons of policies or benefits or otherwise falsely disparage competitors, their policies, services or business methods.
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