Code of Maine Rules
02 - DEPARTMENT OF PROFESSIONAL AND FINANCIAL REGULATION
029 - BUREAU OF FINANCIAL INSTITUTIONS
Chapter 140 - STUDENT LOAN DISCLOSURES
Section 029-140-VI - ADVERTISING

A. All advertisements for student loans subject to this rule shall conform to the requirements of federal Regulation Z, 12 C.F.R., Part 226, section 226.24, "Advertising," including subsection (a) ("Actually available terms"); subsection (b) ("Advertisement of rate of finance charge"); subsection (c) ("Advertisement of terms that require additional disclosures"); and subsection (d) ("Catalogs and multiple-page advertisements").

B. Any advertisement that includes a reference to an interest rate discount or other discount or savings must fully describe all of the terms and conditions of obtaining such discount or savings. Any advertisement must also include a statement that a projection of the number or percentage of loan obligors who are likely to benefit from the discount is available from the advertiser upon request. If requested, the advertiser must provide such a projection.

C. A lender or issuer may not utilize advertising that is inaccurate, misleading or which misrepresents student loan products. Inaccurate or misleading advertising includes, but is not limited to, advertising that makes any statement or claim which cannot be substantiated, which incorrectly represents the terms and conditions of the product offered, or which has a tendency or capacity to deceive.

D. All claims, including claims of certain dollar amounts saved, made of a comparative nature must be capable of substantiation, must be verified by the regulated institution prior to the appearance of the advertising, and must be substantiated upon request of the Administrator.