Code of Maine Rules
02 - DEPARTMENT OF PROFESSIONAL AND FINANCIAL REGULATION
029 - BUREAU OF FINANCIAL INSTITUTIONS
Chapter 130 - DISTRIBUTION OF ANNUITIES THROUGH FINANCIAL INSTITUTIONS (REG. 30)
Section 029-130-VI - ADVERTISING AND PROMOTION

Current through 2024-38, September 18, 2024

The promotion and sale of annuities must be conducted in such a manner as to avoid confusion between federally-insured deposit products offered by the financial institution and the annuities sold on the premises of the financial institution.

A. Advertisements or other promotional material prepared or distributed by the financial institution must be accurate and not misleading or deceptive.

B. Advertising materials prepared by the annuity agent may be included with mailings by the financial institution.

C. Advertisements and promotional materials prepared or distributed by the financial institution with regards to annuities sold on the premises of the financial institution must include the disclosures enumerated in Section VIII(C).

D. Any marketing efforts engaged in, or marketing materials distributed by, the annuity agent relating to the arrangement between a financial institution and the annuity agent must first receive the prior approval of the financial institution.

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