Code of Maine Rules
02 - DEPARTMENT OF PROFESSIONAL AND FINANCIAL REGULATION
029 - BUREAU OF FINANCIAL INSTITUTIONS
Chapter 109 - ADVERTISING BY FINANCIAL INSTITUTIONS, FINANCIAL INSTITUTION HOLDING COMPANIES AND SUBSIDIARIES OR SERVICE CORPORATIONS (Reg. 9)
Section 029-109-III - Definitions

A. "Advertising" means a commercial message appearing in any medium that directly or indirectly promotes availability of a deposit account or service of a financial institution. Advertising includes, but is not limited to, Internet banners or "pop-ups," signage, either interior or exterior, pre-recorded telephone messages and displays.

B. "Consumer deposit account" means a deposit account at a financial institution that is held by, or offered to, a natural person who holds or will hold, the account primarily for personal, family, or household purposes. The term "consumer deposit account" includes an account at a financial institution that is held by or on behalf of a deposit broker as defined by 12 U.S.C. 1831f(g), if any interest in the account is held by or offered to a consumer. The term "consumer deposit account" does not include a deposit account held by a natural person who holds the account for another in a professional capacity or an account held by an unincorporated non-business association of natural persons.

C. "Deposit account" means a "deposit," "demand deposit," "time deposit," "nonpersonal time deposit, "savings deposit" and "transaction account" as defined in Federal Reserve Board Regulation D, "Reserve Requirements of Depository Institutions," 12 C.F.R. Part 204.2 (October 21, 2005)."1

D. "Financial Institution" means a financial institution authorized to do business in this State as defined by 9-B M.R.S.A. §131(17-A), or credit union authorized to do business in this State, as defined by 9-B M.R.S.A. §131 §(12-A).

E. "Regulated institution" means a "financial institution" as defined by 9-B M.R.S.A. §131(17); a "financial institution holding company" as defined by 9-B M.R.S.A. §1011(1); and a "subsidiary" as defined by 9-B M.R.S.A. §131(39-A) or "service corporation" as defined by 9-B M.R.S.A. §131(37), to the extent that that the subsidiary or service corporation provides advertising or marketing services for a financial institution or financial institution holding company.