Louisiana Administrative Code
Title 76 - WILDLIFE AND FISHERIES
Part V - Wild Quadrupeds and Wild Birds
Chapter 3 - Wild Birds
Section V-313 - Guidelines for Production and Marketing Plan-1989 Louisiana Waterfowl Conservation Stamp and Art Print Program
Universal Citation: LA Admin Code V-313
Current through Register Vol. 50, No. 9, September 20, 2024
A. All prospective contractors are required to carefully review the following minimum requirements for design, production, marketing, and project administration for the 1989 Louisiana Waterfowl Conservation Stamp and Art Print Program.
1. Publisher's
Responsibilities
a. Design Arrangements.
Bidders responding must agree to produce and market the design selected by the
department for the 1989 stamp and print. Upon selection of the design, the
original art work and all reproduction rights will become the property of the
Department of Wildlife and Fisheries. The contractor shall supply the
department with two print size photos or stamp prints suitable for copyright
application within 60 days after the contract is awarded. Within 15 days of
contract award, the successful bidder is required to contract with the winning
artist for services and compensation specified below and must file a copy of
the contract with the department:
i.
participate in the quality control process of stamp, art print, and medallion
production to ensure accurate design reproduction, sharpness, and color
balance;
ii. participate in trade
shows, promotional tours in Louisiana, and other appropriate
appearances;
iii. sign the original
work of art and the required number of stamps, and sign and number all limited
edition prints; and
iv. produce
hand-rendered, full-color remarques on the executive edition prints and any
other prints authorized by the Department of Wildlife and Fisheries;
v. the state reserves the right to intervene
in any disputes between the artist and contractor. All payments and
compensation to the artist for this project are the responsibility of the
contractor and shall be as follows:
(a).$3 per
art print for the first 5,000 sold;
(b).$4 per art print number for the second
5,000 sold;
(c).$5 per art print in
excess of 10,000;
(d).$40 per color
remarque (executive and artist proof edition);
(e).$ 0.25 per signed stamp.
2. Contract.
The successful bidder will be required to enter into a contract with the
department for a period not to exceed three years with an option to renew.
Details established in these guidelines are for the 1989-90 Conservation Stamp
and Print Program. However, all bids should include proposals for the term of
the contract. Specific details concerning advertising, marketing, etc.,
proposed for the second and third year may differ from that proposed for the
first year. Contractors must submit proposals to the department no later than
December 16, 1988.
3. Production of
Stamps. A copy of the keyline and a kromalin proof of the stamp design will be
delivered to the department for review. On or before June 1, 1989, the
contractor will be required to deliver to the department without charge a
minimum of 339,970 stamps, produced, printed, and packaged according to the
following specifications.
a. Stock should be
70# White English finish (matte) or an equivalent quality stock specified by
the department. Printing ink should be four-color process on the front side and
PMS 421 (gray) on the back side. Printing should be high quality-133 line press
or better.
b. Stamp size will be 1
3/8-inch by 2 inches. Perforations will be pinhole with 14 pinholes per inch on
all four sides of the stamps.
c.
Printing will be two sides, head to head. Four full-size final press sheets
will be provided to the department as soon as available. Press sheets will not
be gummed, numbered, or perforated.
d. A minimum of 79,980 stamps will be
produced in 2,666 sheets of 30 stamps each. Each sheet is to be serially
numbered from 0001 to 2666 in each corner of the selvage area to form plate
blocks. Each stamp is to be consecutively numbered from 00001 to 79980 with
numbers printed on the back in black ink. This stamp shall be printed with a
price of $5.
e. A minimum of 39,990
stamps will be produced in 1,333 sheets of 30 stamps each. Each sheet is to be
serially numbered from 2667 to 4000 in each corner of the selvage area to form
plate blocks. Each stamp is to be consecutively numbered from 79981 to 119971
with numbers printed on the back in black ink. This stamp shall be printed with
a price of $7.50.
f. A minimum of
20,000 stamps will be produced in manifold sets with address cards for license
vendors. Each manifold set will contain a sheet of five stamps with perforated
address stubs. Each book shall contain two manifold sets or 10 stamps per book.
The size, indicated price and quality of these stamps must be the same as those
produced in sheets for collectors (Subparagraph e above), and they must be
numbered consecutively with stamps produced in sheets. Each manifold set will
include a cover sheet.
g. A minimum
of 200,000 stamps will be produced in manifold sets with address cards for
license vendors. Each manifold set will contain a sheet of five stamps with
perforated address stub. Each book shall contain two manifold sets or 10 stamps
per book. The size and quality of these stamps must be the same as those
produced in sheets for collectors (Subparagraph d above), and they must be
numbered consecutively with stamps produced in sheets. Each manifold set will
include a cover sheet colored differently than Subparagraph f.
h. Costs of producing stamp manifold sets,
over and above the costs of printing the stamps, shall be borne by the state,
through a deduction from the contractor's final royalty payment to the state.
The proposal shall include the name of the subcontract printer and the cost to
the department for these manifold sets.
i. Any overage or misprinted stamps must be
destroyed by shredding. An affidavit by the printer as to disposition of stamps
shall be provided to the department.
j. Sheets of 30 stamps will be packaged or
boxed in hundreds, slip-sheeted to prevent sticking, with the lowest sheet
number at the top of the package. All packages will be marked to show the sheet
numbers and stamp numbers. All shipping and insurance charges are the
responsibility of the contractor. Shipping must be by a qualified shipper to
ensure against loss or delays in delivery.
k. The printing process may be monitored by a
representative of the department. Delivery of the printing plates is to be made
by the printer directly to the department upon completion of press run and
acceptance of stamps by the department.
4. Sale of Stamps
a. Except as provided, it is the intention of
the Department of Wildlife and Fisheries to have exclusive rights for the sale
of all stamps, and no more stamps than are specified in the negotiated contract
shall be printed except upon written order from the department.
b. The Department of Wildlife and Fisheries
will reserve resident and nonresident stamps specifically for the purpose of
accompanying the limited edition prints. The contractor must state in the
proposal the quantity of stamps desired.
c. A resident and nonresident stamp will be
sold by the contractor with all art prints and also sold separately to
collectors. Stamps will be purchased from the department by the contractor for
the sum of $5 for a resident stamp and $7.50 for a nonresident stamp payable in
accordance with the terms of the negotiated contract. The contractor will
dispense both stamps with the print. However, payment for the stamps will not
be required in advance but it will be allowable to include stamp payments with
royalties paid to the department.
5. Production of Prints
a. The contractor will have exclusive rights
to reproduce the design submitted, as allowed by the contract, and to market
prints only in the following editions and priced as indicated.
i. Regular Edition-numbered, signed by
artist.
|
Maximum Retail Price |
$135 |
|
Minimum Royalty to Department per Print Sold |
$ 35 |
ii.
Medallion Edition-numbered, signed by artist, with gold-plated medallion.
|
Maximum Retail Price |
$300 |
|
Minimum Royalty to Department per Print Sold |
$ 65 |
iii.
Executive Edition-numbered, signed by artist, artist remarque, with gold-plated
medallion. Artist shall include schedule for delivery of remarqued edition.
|
Maximum Retail Price |
$450 |
|
Minimum Royalty to Department per Print Sold |
$ 75 |
iv.
Conservation Edition-numbered separately, signed by artist, labeled as
"Conservation Edition." This edition will be provided at no cost to the
department for promotional purposes.
v. Artist Proof-edition size, pricing scale
and royalty to the department must be included on the proposal.
b. The department shall receive
from the publisher an irrevocable bond in the amount of $500,000 to insure
royalty payments for the three-year period of the contract. This bond will be
required at the time the contract is awarded.
c. The edition sizes (Regular, Medallion, and
Executive Editions) may be preset or time limited. On or about November 1,
1989, after the deadline for receipt of distributor orders, all unsold prints
shall be destroyed and a letter shall be sent to the department certifying the
total number of prints sold in each print edition. However, at least 200 prints
should be retained as replacements in the regular edition and not less than 50
prints for the medallion issue. These prints will be returned to the state by
mid-1990. The publisher will be responsible for replacing these prints for a
reasonable time. Upon request the contractor will provide distributors and
dealers a copy of that letter. If the contractor elects to propose a preset
edition, edition size shall be stated in the proposal. The department will
retain all other reproduction rights. Any other proposed editions or use of the
image on products to be sold to the public must be specified in the
proposal.
d. The overall size of
the print must be at least 12 inches by 14 inches with an image size of at
least 6 1/2 inches by 9 inches.
e.
The contractor will purchase a resident and nonresident stamp from the
department to accompany each print. The lowest numbered prints will be provided
to Louisiana dealers. The contractor will provide the department with a
registry of purchasers of the 1989 stamps and prints.
6. Advertising and Marketing. The success of
the stamp and print program depends on a broad, effective network of
distributors and dealers to maintain and increase sales. The contractor should
provide in his plan the following-cooperative advertising and dealer
incentives, distributor-dealer marketing plan, pricing and volume discounts,
and marketing aids for dealers (e.g., counter display cards, ads). Although the
department has no desire to exercise control over distributors or urge
divulgence of their competitive strategies, the department is interested in the
effort the contractor proposes to make to promote the program as distributors.
a. Advertising. The contractor will be
responsible for conducting an aggressive nationwide advertising and marketing
campaign for the prints and stamps. An advertising schedule shall be included
as part of the marketing proposal. All costs associated with the campaign will
be the responsibility of the contractor. The contractor will establish a common
release date for the first release of advertising material by all distributors.
The campaign should include:
i. Direct
Nationwide Magazine Advertising. The contractor will advertise prints and
stamps nationally and regionally in magazines to include, but not limited to-
Ducks Unlimited, Wildfowl, Southern Outdoors, Fin and Feather (Full
Circulation), Wildlife Art News, Collectors Mart, Stamp Collector, and Stamp
Work. An advertising schedule, including magazine issue, size of ads, and costs
must be included with the proposal. The schedule will be a part of the
negotiated contract. The ads will be professionally designed and proof of
advertising must be submitted as part of the contractor's monthly reports to
the department;
ii. Direct Local
Newspaper Advertising. The contractor will advertise locally in Louisiana
newspapers. An advertising schedule, including anticipated size of ads, name of
newspaper and frequency of advertising should be included with the proposal.
The schedule will be a part of the negotiated contract. Publications will
include, but not be limited to-Times Picayune, The
Advocate, Shreveport Journal, Alexandria Town
Talk, Lake Charles Press, Lafayette Daily
Advertiser, Monroe News Star World. These
advertisements will identify dealers and ads will be aimed at educating
collectors and directing them to their local source of prints.
b. Marketing Plan. The contractor
will develop and describe a detailed marketing plan in the proposal that
includes at least the following elements.
i.
List of Proposed Distributors. The proposal should list all national and
Louisiana distributors expected to market prints and stamps, as well as
describe the criteria for qualification as a distributor.
ii. The Publisher-Distributor Agreement.
Provisions of this agreement should ensure that the distributors:
(a). make timely payments;
(b).advertise and provide
verification;
(c).provide dealer
incentives;
(d).make all payments
due the department payable directly to the contractor. Any nonpayment by
distributors shall not release the contractor from the liability of royalty
payments.
iii. Price
Distribution for Products. The proposal should include a schedule of retail,
wholesale, and distributor prices for each edition of prints, posters, or other
products to be sold to the public.
iv. Distributor Discounts and Incentives. The
proposal should describe any volume discounts and advertising credits to
distributors that would escalate according to the number of prints ordered. In
addition, the proposal should describe a cooperative program with participating
Louisiana dealers that would provide them with national advertising at no cost.
Such a program would encourage greater dealer participation in marketing the
Louisiana waterfowl conservation stamp and print.
v. Mailing and Press Releases. The contractor
will produce press releases for national media and conduct periodic mailings to
distributors to provide promotional support, transmit news on the status of
sales, and inform dealers of the purpose of the program, the nature of the
design subject, and artist's background.
vi. Artist Appearances and Trade Shows. The
proposal should list a schedule of artist appearances, in Louisiana and
elsewhere, as well as any trade shows where the design and program will be
promoted.
vii. Other Marketing
Methods. The proposal should describe any innovative or expanded marketing
approaches (e.g., telemarketing, catalog sales) that will be used to promote
sales and the program.
c. Marketing Aids. The contractor will
produce marketing aids, available to distributors at cost and, as specified, to
the department at no charge, including:
i.
press proofs-full-size color prints (stamped "Sample Not for Sale") with
facsimile of stamp; 30 for the department;
ii. full-color mailers-to be 8 1/2 inches by
11 inches in size with information about the print, department program, and
artist; minimum of 125,000 total, 500 for the department. Department approval
required;
iii. black and white
glossy photos-for use in advertising campaigns and press releases;
iv. posters:
(a). 1,500 posters, 18 inches by 24 inches,
specifically designed for hunting license vendors, to be distributed by the
department. Department approval required;
(b). quality art posters of the same size
designed to promote the print and stamp program; 100 to the department. Posters
may be given to distributors and dealers free of charge for promotional
purposes. The state will receive a royalty on each poster sold after the first
2,000;
v. artist
information fliers.
7. Administration
a. The contractor is required to submit
monthly progress reports to the department, including a summary of marketing
activity and outlook for sales, reports of any problems encountered with the
program, subcontractors, or distributors, and documentation such as ad tear
sheets, fliers, and inventory records.
b. The contractor must be able to cover all
expenses up front for advertising, printing, and other financial obligations
and meet the proposed time table for the negotiated contract. Any anticipated
support from the department must be detailed in the proposal and agreed to in
negotiations.
c. The department
expects to receive a royalty on each print sold on the sale of any art posters
and supplemental products.
d. The
contractor will be required to provide the department with an accounting of all
production and disposition of products.
e. If full payment is not made, the
contractor shall be required to remit the payment to the department together
with penalty at a rate of 18 percent per annum from the date due through the
date of the final payment.
f. All
payments will be remitted to the department no later than April 1, 1990. A
proposed schedule of payments must be included in the proposal.
B. Project Schedule. The following is a proposed time schedule for this contract including due dates of deliverables.
|
Date |
|
|
Announcement of Art Contest |
09/14/88 |
|
Art Work Submitted by |
11/14/88 |
|
Selection of Winner |
11/17/88 |
|
Contract Awarded |
01/15/89 |
|
Delivery of Press Proofs |
04/01/89 |
|
Delivery of Keyline and Kromalin Proof of Stamp Design to Department |
|
|
04/01/89 |
|
|
Beginning of Advertising Campaign |
04/01/89 |
|
Delivery of Final Stamp Press Sheets |
05/01/89 |
|
Printing of Art Prints |
05/01/89 |
|
Delivery of All Stamps and Printing Plates |
06/01/89 |
|
Delivery of Conservation Edition Prints |
08/15/89 |
|
Distribution of all Executive Edition Prints |
* |
|
End of Sale of Art Prints |
09/30/89 |
|
Begin Distribution of All Regular and Medallion Prints |
11/15/89 |
|
Return of Original Art Work and Delivery of Printing Plates |
|
|
02/01/90 |
|
|
Submission of Audit and Final Report |
04/01/90 |
|
Final Payments to Department |
04/01/90 |
|
Submission of Progress Reports |
monthly |
|
* Negotiable but no later than January 30, 1990 |
|
AUTHORITY NOTE: Promulgated in accordance with R.S. 56:6 et seq.
Disclaimer: These regulations may not be the most recent version. Louisiana may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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