Louisiana Administrative Code
Title 76 - WILDLIFE AND FISHERIES
Part I - Wildlife and Fisheries Commission and Agencies Thereunder
Chapter 3 - Special Powers and Duties
Subchapter J - Placing of Advertising or Sponsorship Signs on Department Assets
Section I-339 - Advertising or Sponsorship Signs on Department Assets
Universal Citation: LA Admin Code I-339
Current through Register Vol. 50, No. 3, March 20, 2024
A. Purpose
1. The purpose of this Rule is to establish
procedures and guidelines within the department for allowing certain limited
types of advertising and sponsorship signs on high-visibility assets owned or
controlled by the department to raise revenue to defray costs of departmental
services associated with communication, educational, and extension activities
or to recognize sponsorship partners.
2. The display of advertising or sponsorship
signs on departmental assets shall not constitute an endorsement by the
department of any of the products, services or messages of the advertiser or
sponsor.
3. Advertisement or
sponsorship signs may be placed on immovable property, improvements on
immovable property, vehicles, vessels, and other assets of the department,
including but not limited to websites, pamphlets, brochures, and other
outreach, communications, and educational materials.
B. Solicitation, Selection and Contracting
1. The department may issue solicitations to
secure contracts to determine the market potential for advertisements or
sponsorships or to place advertisements or sponsorship signs on department
assets.
2. The solicitation
responses will be reviewed by a committee appointed by the secretary, and the
most suitable proposals, as determined by the committee, may be
selected.
3. The committee has the
discretion to make reasonable recommendations to the secretary concerning the
types of advertising or sponsorship signs that may be displayed utilizing the
criteria established herein.
4. The
secretary shall have final discretion regarding which recommendations and
solicitations are selected. Selections shall be made for those advertisements
or sponsorships that do not impact or infringe upon the image or reputation of
the department.
5. The department
may limit the number and type of assets available for advertising or
sponsorship displays.
6. The
department may limit the authorization to advertise or place sponsorship signs
among the departments divisions, sections, programs and initiatives.
7. The department may limit the terms and
conditions of the contract with an advertiser or sponsor.
C. Guidelines for Content for Advertising and Sponsorship Signs
1. Only commercial
advertising or sponsorships will be accepted. The advertisement or sponsorship
content shall only include content that promotes or informs a commercial
transaction.
2. No content
promoting illegal activity or obscene, vulgar or offensive conduct shall be
allowed.
3. No content that demeans
or disparages individuals or groups shall be allowed.
4. No political or religious advertising or
sponsorships shall be allowed.
5.
No advertising or sponsorship signs of adult oriented products shall be
allowed. Advertising or sponsorship signs of firearms and other means
authorized in the lawful taking of game in Louisiana, however, may be
allowed.
6. The advertising or
sponsorships should not be so controversial that it can promote vandalism of
advertising or sponsorship materials and associated departmental
property.
D. Guidelines for Placement of Advertising or Sponsorship Signs on Assets
1. Advertising or sponsorship signs shall not
be placed in a manner that could interfere or confuse as to the identification
of departments ownership or control of the asset.
2. On vehicles, vessels, and other assets of
the department traditionally utilized in the transport of personnel or
equipment, advertising or sponsorships signs may be placed on the inside or the
outside of equipment. However, the signage shall not be erected in such a
manner that it impedes the assets safe utilization and operation.
a. Advertising or sponsorship signs shall not
be allowed on vehicles, vessels, and other assets traditionally utilized in the
transport of personnel and equipment that are under the control or operation of
the enforcement division.
3. For advertising or sponsorship signs which
require a power source, such as electronics or LED lighting, the advertiser or
sponsor will be required by the department to submit and maintain detailed
plans and provisions. The use of the powered advertising or sponsorship devices
shall not have any adverse effect on the safety and functionality of the asset.
If the safety and functionality of the asset is compromised after installation,
the signage shall be removed.
AUTHORITY NOTE: Promulgated in accordance R.S. 56:13
Disclaimer: These regulations may not be the most recent version. Louisiana may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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