Louisiana Administrative Code
Title 46 - PROFESSIONAL AND OCCUPATIONAL STANDARDS
Part LXXXV - Veterinarians
Chapter 10 - Rules of Professional Conduct
Section LXXXV-1059 - Particular Acts, Statements, or Situations Constituting "False, Deceptive, or Misleading Claim"

1. contains a prediction of future success or guarantees that satisfaction or a cure will result from the performance of professional services;

2. contains a testimonial about or endorsement of a veterinarian or a combination of a veterinarian's name or photograph and his identity as a veterinarian as part of a testimonial, endorsement, or sales promotion of a veterinary or nonveterinary product or service except that this prohibition does not apply to endorsements of valid, nonprofit charitable organizations whose purpose is to promote veterinary medicine and animal health;

3. refers to secret methods of treatment or special services which characterize the ways of a charlatan;

4. concerns illegal transactions;

5. is not identified as a paid advertisement or solicitation unless it is apparent from the context that it is a paid advertisement or solicitation;

6. contains statistical data or other information based on past performance or case reports;

7. contains a statement of opinion as to the quality of professional services or a representation regarding the quality of professional services which is not susceptible of verification to the public;

8. states or implies that a veterinarian is a certified or recognized specialist unless he is board certified in such specialty;

9. is intended or is likely to create an inflated or unjustified expectation;

10. contains a material misrepresentation of fact;

11. omits to state any material fact necessary to make the statement not misleading in light of the circumstances under which it is made;

12. would result in the violation of any law or regulation or a contractual or other obligation of any person through whom the veterinarian seeks to communicate;

13. contains a representation or implication that is likely to cause an ordinary prudent layman to misunderstand or be deceived or fails to contain reasonable warnings or disclaimers necessary to make a representation or implication not deceptive; or

14. relates to professional fees other than: