Louisiana Administrative Code
Title 37 - INSURANCE Part
Part XI - Rules
Chapter 1 - Rule Number 3A-Advertisement of Medicare Supplement Insurance
Section XI-119 - Disparaging Comparisons and Statements
Universal Citation: LA Admin Code XI-119
Current through Register Vol. 50, No. 9, September 20, 2024
A. An advertisement shall not directly or indirectly make unfair or incomplete comparisons of policies or benefits or comparisons of non-comparable policies of other insurers, and shall not disparage competitors, their policies, services, or business methods and shall not disparage or unfairly minimize competing methods of marketing insurance.
1. An advertisement shall not contain
statements such as "no red tape," or "here is all you do to receive
benefits."
2. Advertisements which
state or imply that competing insurance coverages customarily contain certain
exceptions, reductions, or limitations not contained in the advertised policies
are unacceptable unless such exceptions, reductions, or limitations are
contained in a substantial majority of such competing coverages.
3. Advertisements which state or imply that
an insurer's premiums are lower or that its loss ratios are higher because its
organizational structure differs from that of competing insurers are
unacceptable.
AUTHORITY NOTE: Promulgated in accordance with R.S. 22:2 and 22:224.
Disclaimer: These regulations may not be the most recent version. Louisiana may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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