Louisiana Administrative Code
Title 28 - EDUCATION
Part LXXI - Bulletin 108-Marketing Education Content Standards Curriculum Framework
Chapter 5 - Strands, Standards, and Benchmarks
Section LXXI-539 - Strand 10.0: Promotion
Current through Register Vol. 50, No. 3, March 20, 2024
A. Standard 10.1-Demonstrate an understanding of the nature and scope of promotion as a marketing function.
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Benchmarks |
Academic Cross-References |
Louisiana Foundation Skills |
SCANS Skills |
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1. Apply the communication process used in promotion. 2. Identify the roles of promotion as a marketing function. 3. Differentiate among the types of promotion. 4. Identify the elements of the promotional mix. 5. Recognize the impact of negative business ethics in promotion. |
ELA 1-1, 3, 4, 5 2-1, 2, 3, 4, 5, 6 3-1, 2, 3 4-1, 2, 3, 4, 5, 6 5-1, 2, 3, 4, 5, 6 7-2, 4 Social Studies C-1C-2 E-1A-5 |
1, 2, 3, 4, 5 |
Competencies Resources Information Interpersonal Skills Systems Technology Foundations Basic Skills Thinking Skills Personal Qualities |
B. Standard 10.2-Explain the role of advertising as part of a promotional mix.
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Benchmarks |
Academic Cross-References |
Louisiana Foundation Skills |
SCANS Skills |
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1. Identify the types of advertising media. 2. Identify and use the components of advertising. 3. Critique and select the most effective direct advertising methods. 4. Calculate media costs. 5. Explain the components of advertisements. 6. Evaluate effectiveness of advertising. 7. Develop promotional mix for a product. 8. Prepare a promotional budget. |
ELA 1-1, 3, 4, 5 2-1, 2, 3, 4, 5, 6 3-1, 2, 3 4-1, 2, 3, 4, 5, 6 5-1, 2, 3, 4, 5, 6 7-1, 2, 4 Social Studies G-1B-1, 4 G-1C-2 G-1D-4 E-1A-2 E-1B-1 Math N-1, 2, 3, 4, 5, 6, 7 A-1, 3 M-1 D-1, 7, 9 P -5 |
1, 2, 3, 4, 5 |
Competencies Resources Information Interpersonal Skills Systems Technology Foundations Basic Skills Thinking Skills Personal Qualities |
C. Standard 10.3-Explain the role of sales promotion as part of a promotional mix.
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Benchmarks |
Academic Cross-References |
Louisiana Foundation Skills |
SCANS Skills |
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1. List and define the types of sales and specialty promotions. 2. Analyze the effectiveness of a sales promotion plan. |
ELA 1-1, 3, 4, 5 2-1, 2, 3, 4, 5, 6 3-1, 2, 3 4-1, 2, 3, 4, 5, 6 5-1, 2, 3, 4, 5, 6 7-2, 4 Social Studies C-1C-2 E-1A-5 |
1, 2, 3, 4, 5 |
Competencies Resources Information Interpersonal Skills Systems Technology Foundations Basic Skills Thinking Skills Personal Qualities |
D. Standard 10.4-Explain the role of publicity/public relations as part of a promotional mix.
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Benchmarks |
Academic Cross-References |
Louisiana Foundation Skills |
SCANS Skills |
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1. Differentiate between advertising and publicity. 2. Evaluate the impact of public relations. 3. Write a publicity release. 4. Develop a public relations plan. |
ELA 1-1, 3, 4, 5 2-1, 2, 3, 4, 5, 6 3-1, 2, 3 4-1, 2, 3, 4, 5, 6 5-1, 2, 3, 4, 5, 6 7-2, 4 Social Studies G-1B-4 G-1C-2 E-1A-5 |
1, 2, 3, 4, 5 |
Competencies Resources Information Interpersonal Skills Systems Technology Foundations Basic Skills Thinking Skills Personal Qualities |
AUTHORITY NOTE: Promulgated in accordance with R.S. 17:6(A)(10) and R.S. 17:10.
