Louisiana Administrative Code
Title 25 - CULTURAL RESOURCES
Part V - Office of Tourism
Chapter 9 - Events Incentive Program
Section V-909 - Application for Event Incentive Funding

Universal Citation: LA Admin Code V-909

Current through Register Vol. 50, No. 9, September 20, 2024

A. The department shall provide a standard application form for eligible applicants and a process to be used to apply for funding under the EIP.

B. The application shall include in its application information, documentation, and certifications relevant to the eligibility requirements, the purposes and objectives of the EIP, economic impact data and other information that supports a determination that the event will have a significant positive impact in the state, and information that will be included in the grant agreement if a grant is awarded.

C. At a minimum, the applicant shall provide the department with a completed application, signed by an authorized official, which shall include, but is not limited to the following:

1. event name;

2. date or date range of the event;

3. description and location of the event;

4. the total anticipated cost of the event including the most recent current budget for the event with:
a. the amount of the requested funding from the EIP;

b. line items for all projected expenses, noting those expenses that are eligible expenses under the EIP grant and those the applicant proposes funding with the requested EIP grant;

5. the amount and anticipated sources of funding for the event including:
a. line items for revenue, noting all revenue sources that are public entities;

b. in-kind goods and services;

6. an economic analysis indicates the event has an anticipated impact of $350,000 or greater to the state, by providing:
a. projected attendance figures;

b. description of the methodology that will be used for determining the total actual attendance;

c. projected average spending per attendee;

d. other projected direct spending related to the event;

e. how the event will have a significant positive impact in the state; and

f. a certification from the person(s) who prepared the economic, attendance, and spending study, report, and data for the application, attesting to the accuracy of the information provided;

7. a proposal for the utilization of grant funding;

8. information and documentation necessary to draft the grant agreement, including:
a. name and title of the official authorized to execute the grant agreement;

b. federal and state tax identification numbers; and

c. documentation the applicant is in good standing with the office of the secretary of state and has authority to enter into contracts with the state.

D. To ensure the department's award of EIP grant complies with Article VII, Section 14 of the Louisiana Constitution, the applicant shall include in its application a detailed proposal describing how the EIP award for the event will support the statewide development and implementation of cultural, recreation and/or tourism programs in Louisiana, specifically, the marketing of Louisiana as a tourism destination. This information will be included in the language of the grant agreement. The applicant shall include a budget with the proposal for marketing Louisiana as a tourism destination, and the proposed activities and budget must reflect a minimum value of 10 percent of the grant award. The department explicitly recognizes the following non-exhaustive forms of marketing are acceptable, if provided by the grant recipient upon notification of the grant award and continued throughout the term of the grant agreement:

1. a 30-second commercial spot placement leading up to and during the event, if broadcast;

2. an advertisement printed in all associated publicity of the event;

3. a sponsorship mentioned during televised or audio interviews;

4. a placement for the Louisiana Office of Tourism logo with click-thru link to https://www.ExploreLouisiana.com, in in materials promoting the event. such as:
a. home page of the official event website and applicant's official event website;

b. print, tv or social media ad(s) marketing the event;

c. email correspondence to event participants; and

d. billboards promoting the event.

E. If the department requires additional information from the applicant in order to review/approve the application, the applicant will be notified via email and must respond within 10 business days.

AUTHORITY NOTE: Promulgated in accordance with R.S. 51:1261.

Disclaimer: These regulations may not be the most recent version. Louisiana may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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