(B) Contact customers who are most at risk by
delivering public education materials that meet the content requirements of
subsection (a) according to the following:
(i)
The public education materials shall be:
(AA)
delivered to local public health agencies even if the agencies are not located
within the water system's service area;
(BB) accompanied by an informational notice
that encourages distribution to all of the agencies' potentially affected
customers or CWS's users; and
(CC)
provided by the water system directly to the local public health agencies
through phone contact or in person. If a local public health agency provides
the water system a specific list of additional community-based organizations
serving target populations, including organizations outside the service area of
the water system, then the water system shall deliver public education
materials that meet the content requirements of subsection (a) to all
organizations on the provided list.
(ii) Deliver the public education materials
to the following organizations that are located within the water system's
service area, along with an informational notice that encourages distribution
to all the organization's potentially affected customers or CWS's users:
(AA) Public and private schools or school
boards.
(BB) Women, infants, and
children (WIC) and head start programs, whenever available.
(CC) Public and private hospitals and medical
clinics.
(DD)
Pediatricians.
(EE) Family planning
clinics.
(FF) Local welfare
agencies.
(iii) Make a
good faith effort to locate the following organizations within the water
system's service area, including requesting a specific contact list of these
organizations from the local public health agencies, even if the agencies are
not located within the water system's service area and deliver materials
according to item (i):
(AA) Licensed
childcare centers.
(BB) Public and
private preschools.
(CC)
Obstetricians-gynecologists and midwives.
(C) Not less than quarterly, the water system
shall provide information on or with each water bill as long as the system
exceeds the action level for lead. The message on or with the water bill shall
meet the following:
(i) The statement written
exactly as follows except for the text in parentheses, for which the water
system must include system-specific information, must be included: "(INSERT
NAME OF WATER SYSTEM) found high levels of lead in drinking water in some
homes. Lead can cause serious health problems. For more information, please
call (INSERT NAME OF WATER SYSTEM) (IF APPLICABLE) or visit (INSERT YOUR
WEBSITE HERE).".
(ii) The delivery
mechanism of the message may be modified after consultation with the
commissioner. Specifically, the commissioner may allow a separate mailing of
public education materials to customers if the water system cannot place the
information on water bills.
(D) For systems serving a population greater
than one hundred thousand (100,000), post the public education material meeting
the content requirements of subsection (a) on the water system's
website.
(E) Submit a press release
to newspapers and television and radio stations.
(F) In addition to clauses (A) through (E),
systems shall implement activities that have educational content and are
selected in consultation with the commissioner. A system shall implement at
least three (3) activities from one (1) or more of the following categories:
(i) Public service announcements.
(ii) Paid advertisements.
(iii) Public area informational
displays.
(iv) E-mails to
customers.
(v) Public
meetings.
(vi) Household
deliveries.
(vii) Targeted
individual customer contact.
(viii)
Direct material distribution to all multifamily homes and
institutions.
(ix) Other methods
approved by the commissioner.
(G) For monitoring periods that are annual or
less frequent, the end of the monitoring period is:
(i) September 30 of the calendar year in
which the sampling occurs; or
(ii)
the last day of an alternate monitoring period, if one is specified by the
commissioner.