Current through Register Vol. 48, No. 38, September 20, 2024
a) Persons licensed
to practice physical therapy in the State of Illinois may advertise in any
medium or other form of public communications in a manner which presents
information to the public in a truthful, direct, dignified and readily
comprehensible manner.
b) If an
advertisement is communicated to the public over television or radio, it shall
be prerecorded and approved for broadcast by the licensee and a recording of
the actual transmission, including videotape, shall be retained by the licensee
for 3 years.
c) Information which
may be contained in advertising shall include, but not be limited to:
1) Licensee's name, address, office hours and
telephone number;
2) Schools
attended;
3) Announcement of
additions to or deletions from professional staff;
4) Announcement of the opening of, change of,
or return to practice;
5)
Professional memberships;
6) Credit
arrangements and/or acceptance of Medicare/Medicaid patients and credit
cards;
7) Foreign language
ability;
8) Usual and customary
fees for routine professional services which must include a statement that fees
may be adjusted due to complications or unforeseen circumstances; and
9) Description of offices in which licensee
practices (e.g., accessibility to the disabled, convenience of
parking).
d) Information
which may be untruthful, fraudulent, deceptive or misleading includes, but is
not limited to, that which:
1) Contains a
misrepresentation of fact or omits a material fact required to prevent
deception;
2) Guarantees favorable
results or creates false or unjustified expectations of favorable
results;
3) Takes advantage of the
potential client's fears, anxieties, vanities, or other emotions;
4) Contains exaggerations pertaining to the
quality of physical therapy care;
5) Describes as available products or
services which are not permitted by the laws of this State or applicable
federal laws; and
6) Advertises
professional services which the licensee is not licensed to render.
