Current through Register Vol. 48, No. 38, September 20, 2024
a) Persons licensed
to practice occupational therapy in the State of Illinois may advertise in any
medium or other form of public communication in a manner that is truthful and
is not fraudulent, deceptive, inherently misleading or proven to be misleading
in practice. Advertising shall contain all information necessary to make the
communication not misleading and shall not contain any false or misleading
statement or otherwise operate to deceive. The form of communication shall be
designed to communicate the information to the public in a direct, dignified
and readily comprehensible manner.
b) Information that may be contained in
advertising shall include:
1) Licensee's
name, address, office hours and telephone number;
2) Schools attended;
3) Announcement of the opening of, change of,
or return to practice;
4)
Announcement of additions to or deletions from professional staff;
5) Licensee's hospital
affiliation(s);
6) Areas of
specialization, including Board certification, professional society memberships
and any limitations or concentration of practice;
7) Credit arrangements and/or acceptance of
Medicare/Medicaid patients and credit cards;
8) Foreign language ability;
9) Usual and customary fees for routine
professional services which must include a statement that fees may be adjusted
due to complications or unforeseen circumstances;
10) Description of offices in which licensee
practices (e.g., accessibility to the disabled, laboratory facilities on the
premises, convenience of parking); and
11) Other information about the licensee, the
licensee's practice, or the types of practice in which the licensee will accept
employment, which a reasonable person might regard as relevant in determining
whether to seek the licensee's service.
c) If an advertisement is communicated to the
public over television or radio, it shall be prerecorded and approved for
broadcast by the licensee, and a recording of the actual transmission,
including videotape, shall be retained by the licensee for a period of 3
years.
d) Information which may be
untruthful, fraudulent, deceptive, inherently misleading, or which has proven
to be misleading in practice includes that which:
1) Contains a misrepresentation of fact or
omits a material fact required to prevent deception;
2) Guarantees favorable results or creates
false or unjustified expectations of favorable results;
3) Takes advantage of the potential client's
fears, anxieties, vanities or other emotions;
4) Contains testimonials and/or exaggerations
pertaining to the quality of occupational therapy care;
5) Describes as available products or
services which are not permitted by the laws of this State and/or applicable
Federal laws; and
6) Advertises
professional services that the licensee is not licensed to render.
