Illinois Administrative Code
Title 50 - INSURANCE
Part 2002 - ADVERTISING OF ACCIDENT AND SICKNESS INSURANCE
Appendix A - Guidelines
ILLUSTRATION H - Guideline to Section 2002.60(b)
Universal Citation: 50 IL Admin Code ยง ILLUSTRATION H
Current through Register Vol. 48, No. 12, March 22, 2024
This Section prohibits the use of incomplete statements and words or phrases which have the tendency or capacity to mislead or deceive because of the reader's unfamiliarity with insurance terminology. Therefore, words, phrases and illustrations used in an advertisement must be clear and unambiguous. If the advertisement uses insurance terminology, sufficient description of a word, phrase or illustration shall be provided by definition or description in the context of the advertisement. As implied in Section 2002.60(a), distinctly different levels of comprehension may be anticipated of the subscribers of various publications.
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