Current through Register Vol. 48, No. 38, September 20, 2024
a)
Notification. Each year, on or about January 1, the Department will publish
three times within a 10-day period, in the official State newspaper, a
notification that includes the following:
1)
Availability of funds under the LTCB program as of July 1;
2) A statement directing applicants to
contact the Department to obtain certification criteria and forms;
and
3) Instructions directing
applicants to submit their request for certification by March 31. The Director
shall not waive this submittal deadline unless the Director finds that to do so
would:
A) Allow the Department to further the
purposes of the Program;
B) Allow
the Department to consider funding of an applicant that is otherwise eligible
under the Program; and
C) Prevent
loss of representation and promotional services to a designated geographic area
of the State. The Director's waiver must be in writing to be
effective.
b)
Eligibility Criteria for Previously Certified Applicants. Previously certified
applicants must meet all of the following criteria to be re-certified as
eligible to receive LTCB funds:
1) Be either a
unit of local government or incorporated as a not-for-profit organization in
good standing with applicable State authorities, including, but not limited to,
the Illinois Secretary of State, Illinois Department of Revenue, Illinois
Department of Labor, and the Office of the Illinois Attorney General;
2) Employ a full-time (minimum of 35 hours
per week) paid professional Chief Executive Officer; and
3) Have been in legal existence for a minimum
of two years, representing one county or contiguous counties or one or more
municipalities, and receive hotel-motel tax receipts from one or more
municipalities or counties in the applicant's proposed service area.
c) Eligibility Criteria for New
Applicants. Applicants requesting certification for the first time must satisfy
the criteria described in subsections (b)(1) and (b)(2), as well as the
following criteria:
1) Have been in legal
existence for a minimum of two years with paid full-time tourism staff whose
sole purpose is to promote tourism in the designated service area;
2) Receive local hotel/motel tax receipts
from multiple municipalities in the applicant's proposed service area;
and
3) Represent more than one
municipality or contiguous counties in the applicant's proposed service
area.
d) Service Area
for New Applicants. A new applicant will be certified to represent an area that
is encompassed in an existing grantee's designated service area if:
1) Documentation has been provided showing
that the proposed area has provided substantial financial support to the
existing grantee and received unsatisfactory representation; or
2) The new applicant and the existing grantee
provide a copy of a written mutual agreement supporting the new applicant's
proposed service area and demonstrate support from the governing bodies of
municipalities or counties in the proposed service area that it is in the best
interest of the Program to create a new local tourism and convention
bureau.
e) Required
Documentation
1) Previously Certified
Applicants. Previously certified applicants must submit the following materials
to be re-certified:
A) A request for
certification;
B) A copy of current
by-laws and a listing of names of the members of the board of directors or
other governing board;
C) A summary
of tourism related experience and duties of the chief executive
officer;
D) A statement listing the
municipalities or counties included in the applicant's proposed service area,
including a current letter from the governing bodies of each of these entities
indicating that the applicant is recognized as their tourism promotion
organization;
E) A statement by the
applicant's fiscal officer, accountant, or treasurer of local funds specifying
the local hotel/motel tax revenues and/or other funding received/projected by
the bureau that can be used for matching funds.
2) New Applicants. Applicants that have not
been previously certified must submit the following to be considered for
certification:
A) A request for
certification;
B) Documentation
verifying the applicant is an Illinois not-for-profit entity and has been in
good standing on the date of application with either the Illinois Secretary of
State or the Office of the Illinois Attorney General for a minimum of two
years, under the applicable incorporation laws, or if a unit of local
government, a statement/resolution signed by the head of the unit of local
government the applicant represents;
C) A copy of current by-laws and a list of
board members or governing board representative of the applicant's proposed
service area;
D) A description of
efforts to further the growth of the State's travel industry as evidenced by
previous promotional and marketing activities (e.g., copies of published
advertisements, brochures or pamphlets used to promote tourism) used by the
convention and visitors bureau during the two years prior to the request for
certification;
E) A statement that
it has demonstrated its commitment to tourism by operating a convention and
visitors bureau with paid full-time staff dedicated solely to promoting tourism
within the designated service area for a minimum of two years prior to
requesting certification;
F) A
statement that it employs a full-time professional paid chief executive
officer;
G) A statement listing the
municipalities or counties in its service area;
H) A complete listing of hotels/motels
collecting the State's hotel/motel tax (including addresses and telephone
numbers) within its service area and the number of rooms/units in
each;
I) A statement certified by
the applicant's fiscal officer, accountant, or treasurer specifying the local
hotel/motel tax revenues and/or other government funding received/projected
and/or expended by the bureau in the fiscal year prior to certification that
can be used for match for the State grant; and
J) If the proposed area is currently served
all or in part by a grantee, documentation must be provided demonstrating that
the area has provided financial support to the grantee but received
unsatisfactory representation, or the new applicant and grantee must provide a
copy of a written agreement stating that it is in the best interest of tourism
to create a new convention and visitors bureau.
f) Certification Determinations/Denials.
Prior to May 31, the Department shall send notice to each applicant informing
the applicant of its certification status.
1)
When a single applicant seeks certification for a designated service area and
has submitted all required documentation, and the documentation meets the
approval of the Department, the applicant shall be certified by the Department.
The Department shall send notification of certification that includes the
amount of funds available and a request for application (RFA) for grant
funds.
2) When more than one
applicant seeks certification for an identical service area, with the exception
of the City of Chicago, the Department shall send each applicant a request for
proposal (RFP), which must be returned to the Department within 30 days and
shall provide the following information:
A)
Applicant's background, organization, experience and staff
qualifications;
B) A detailed
marketing plan that includes a description of activities contemplated by the
applicant, objectives (long and short-term), methodology used to measure
program effectiveness, intended audience, distribution targets for promotional
materials, and a projected economic impact and benefit to tourism;
and
C) Any marketing or feasibility
studies in support of the plan.
3) Within 15 days after receipt of the RFPs,
the Department shall notify in writing each applicant as follows:
A) The Department shall send written
notification of certification, amount of funds available, and an RFA for grant
funds to the certified bureau, and notify all other applicants that their
applications have been denied.
B)
Denied applicants shall have the right to appeal the Department's certification
decision to the Director within 10 calendar days after the date of the denial
notice. The request for review shall be submitted in writing to the Department
and shall set forth the reasons for appeal and any additional tourism-related
information the applicant chooses to submit in support of its appeal. The
Director shall render a decision within 15 days after receipt.
4) A previously certified
applicant found to be in substantial noncompliance with the terms and
conditions of the grant agreements issued in the prior two years may be
considered for certification only if the applicant has submitted a plan for
corrective action, satisfactory to the Department, by the earlier of 45 days
from notification by the Department of material noncompliance or March 31
(certification request deadline).
g) Denial of New Applicants. The Department
shall reserve the right to deny certification to a new applicant if the
Department determines that certification is not in the best interest of the
Program. In making this determination, the Department shall consider: the size
of the proposed service area and whether any portion of the proposed service
area is currently serviced by another tourism entity.
h) Denial of Previously Certified Applicants.
1) The Department may deny certification to a
previously certified applicant with a new service area if the Department
determines that to certify the new service area is not in the best interest of
the Program. In making this determination, the Department shall consider such
factors as:
A) the size of the proposed
service area;
B) the historic
tourism promotional relationship between the applicant's previous service area
and the new service area; and
C)
whether any portion of the new service area is currently serviced by another
bureau.
2) The
Department may recertify an applicant's previous service area if the Department
determines that the tourism objectives of the new service area are not
consistent with the tourism objectives of the applicant's previous service
area.