Illinois Administrative Code
Title 14 - COMMERCE
Part 475 - MOTOR VEHICLE ADVERTISING
Subpart D - OTHER ADVERTISING PRACTICES
Section 475.590 - Gifts and Free Offers
Universal Citation: 14 IL Admin Code ยง 475.590
Current through Register Vol. 48, No. 12, March 22, 2024
a) It is an unfair or deceptive act to advertise or offer free prizes, gifts or other incentives in connection with the purchase or lease of a vehicle where the vehicle is sold or leased at a price arrived at through bargaining or negotiation, unless the dealer meets the requirements of subsection (b) of this Section.
b) A free prize, gift or other incentive may be advertised or offered in connection with the purchase or lease of a vehicle if:
1) the free prize,
gift or other incentive is offered through a manufacturer's program or a
manufacturer's authorized and approved dealer advertising association without
any participation by the dealer, excluding dues or assessments that are
required to participate in the advertising association. The program or
association shall be clearly and conspicuously disclosed; and
2) all material terms and conditions relating
to the offer are clearly and conspicuously disclosed at the outset of the
offer.
c) Nothing in this Section shall prohibit a dealer from including a warranty with the purchase or lease of a vehicle. A warranty shall not be advertised as free using the word "free".
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