Illinois Administrative Code
Title 14 - COMMERCE
Part 470 - RETAIL ADVERTISING
Subpart B - RETAIL PRICE COMPARISONS AND SAVINGS CLAIMS
Section 470.290 - Use of "Sale" Terminology

Universal Citation: 14 IL Admin Code ยง 470.290
Current through Register Vol. 48, No. 12, March 22, 2024

Where a direct price comparison is not utilized as provided elsewhere in this Part, it is an unfair or deceptive act for a seller to use such terminology as "sale", "sale prices" "Now only $____" or other words and phrases that imply a price savings unless the price of the product is reduced by a reasonable amount from the product's former (regular) price as determined in accordance with Section 470.220 of this Part. If the seller reduces the price by 5% or more a rebuttable presumption shall exist that the price reduction was of a reasonable amount. However, the term "sale" can be used in an advertisement where not all items are offered at a reduction to regular price if such items are clearly identified.

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