Illinois Administrative Code
Title 14 - COMMERCE
Part 470 - RETAIL ADVERTISING
Subpart B - RETAIL PRICE COMPARISONS AND SAVINGS CLAIMS
Section 470.290 - Use of "Sale" Terminology

Universal Citation: 14 IL Admin Code ยง 470.290
Current through Register Vol. 48, No. 38, September 20, 2024

Where a direct price comparison is not utilized as provided elsewhere in this Part, it is an unfair or deceptive act for a seller to use such terminology as "sale", "sale prices" "Now only $____" or other words and phrases that imply a price savings unless the price of the product is reduced by a reasonable amount from the product's former (regular) price as determined in accordance with Section 470.220 of this Part. If the seller reduces the price by 5% or more a rebuttable presumption shall exist that the price reduction was of a reasonable amount. However, the term "sale" can be used in an advertisement where not all items are offered at a reduction to regular price if such items are clearly identified.

Disclaimer: These regulations may not be the most recent version. Illinois may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.