Illinois Administrative Code
Title 14 - COMMERCE
Part 470 - RETAIL ADVERTISING
Subpart B - RETAIL PRICE COMPARISONS AND SAVINGS CLAIMS
Section 470.270 - Comparison to Sellers' Own or Other Sellers' Price for Comparable Product

Universal Citation: 14 IL Admin Code ยง 470.270

Current through Register Vol. 48, No. 38, September 20, 2024

It is an unfair or deceptive act for a seller to compare his price with the price at which he or any other seller is offering a comparable product (for example: "69, compare at $99", "Comparable value $99") unless:

a) The comparable product is currently being offered at the stated higher comparative price by the seller or by a reasonable number of other sellers in the sellers' trade area or another seller(s) specifically named in the ad; and

b) There are no substantial differences in quality, grade, materials, or craftsmanship between the comparable product and the product offered by the seller; and

c) If the comparable product is sold by the seller, the comparative price is determined in accordance with Section 470.220 of this Part.

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