Illinois Administrative Code
Title 14 - COMMERCE
Part 470 - RETAIL ADVERTISING
Subpart B - RETAIL PRICE COMPARISONS AND SAVINGS CLAIMS
Section 470.260 - Comparison to Other Sellers' Price for Identical Product
Universal Citation: 14 IL Admin Code ยง 470.260
Current through Register Vol. 48, No. 38, September 20, 2024
It is an unfair or deceptive act for a seller to compare his price with a price currently being offered by another seller for an identical product (for example: "Sold elsewhere for $99, our price $69") unless the stated higher comparative price is at or below the price at which the identical product is currently being offered in the seller's trade area by:
a) a reasonable number of other sellers in the same trade area; or
b) another seller(s) is specifically identified in the advertisement.
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