Illinois Administrative Code
Title 14 - COMMERCE
Part 470 - RETAIL ADVERTISING
Subpart B - RETAIL PRICE COMPARISONS AND SAVINGS CLAIMS
Section 470.230 - Comparison to Future Prices
Universal Citation: 14 IL Admin Code ยง 470.230
Current through Register Vol. 48, No. 12, March 22, 2024
It is an unfair or deceptive practice for a seller to make an introductory offer or to compare its current price for a product with the price at which the product will be offered in the future (for example: "Introductory Sale, Now $69, will be $90"), unless:
a) the future price takes effect within a reasonable time after the introductory offer or price comparison is published; and
b) the product's future price is, subsequent to the end of an introductory sale, properly established as the seller's former (regular) price in accordance with Section 470.220 of this Part.
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