Idaho Administrative Code
Title IDAPA 18 - Insurance, Department of
Rule 18.04.10 - MEDICARE SUPPLEMENT INSURANCE STANDARDS
Section 18.04.10.073 - STANDARDS FOR MARKETING
Universal Citation: ID Admin Code 18.04.10.073
Current through August 31, 2023
01. Issuer. An issuer, directly or through its producers: (3-31-22)
a. Establishes marketing procedures to assure
that any comparison of policies by its agents or other producers will be fair
and accurate. (3-31-22)
b.
Establishes marketing procedures to assure excessive insurance is not sold or
issued. (3-31-22)
c. Displays
prominently by type, stamp, or other appropriate means, on the first page of
the policy the following: "Notice to buyer: This policy may not cover all
of your medical expenses." (3-31-22)
d. Inquires and makes every reasonable effort
to identify whether a prospective applicant or enrollee for Medicare supplement
insurance already has accident and sickness insurance and the types and amounts
of any such insurance. (3-31-22)
e.
Establishes auditable procedures for verifying compliance with this Subsection
073.01.
(3-31-22)
02. Banned Acts and Practices. In addition to the practices banned in Title 41, Chapter 13,Idaho Code, the following acts and practices are banned: (3-31-22)
a. High pressure tactics. Employing
any method of marketing having the effect of or tending to induce the purchase
of insurance through force, fright, threat, whether explicit or implied, or
undue pressure to purchase or recommend the purchase of insurance.
(3-31-22)
b. Cold lead advertising.
Making use directly or indirectly of any method of marketing which fails to
disclose in a conspicuous manner that a purpose of the method of marketing is
solicitation of insurance and that contact will be made by an insurance agent
or insurance company. (3-31-22)
03. Banned Terms. The terms "Medicare supplement," "Medigap," "Medicare wrap-around," and words of similar import cannot be used unless the policy is issued in compliance with this chapter. (3-31-22)
Disclaimer: These regulations may not be the most recent version. Idaho may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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