Idaho Administrative Code
Title IDAPA 04 - Attorney General, Office of the
Rule 04.02.01 - IDAHO RULES OF CONSUMER PROTECTION, OFFICE OF THE ATTORNEY GENERAL
Subchapter W - AUTOMOBILE ADVERTISING AND SALES
Section 04.02.01.234 - OTHER ADVERTISING PRACTICES
Current through August 31, 2023
It is an unfair and deceptive act or practice for a dealer to: (3-31-22)
01. Demonstrator Vehicles. Advertise any demonstrator vehicle without clearly and conspicuously disclosing: (3-31-22)
02. Executive or Official Vehicles. Advertise any executive or official vehicle: (3-31-22)
03. Leased Vehicles. Advertise any leased vehicle: (3-31-22)
04. Other Used Motor Vehicles. Advertise any other used motor vehicle: (3-31-22)
05. Dealer Rebates. Advertise that a consumer will receive a payment of money, or that a payment will be made to a third person on the consumer's behalf, in conjunction with the purchase or lease of a motor vehicle, unless the payment is being offered by the manufacturer of the motor vehicle. A dealer may also advertise any manufacturer's rebate for which the manufacturer requires any financial participation by the dealer so long as the dealer clearly and conspicuously discloses in the advertisement the following disclosure: "DEALER PARTICIPATION IN THE REBATE PROGRAM MAY INCREASE VEHICLE PRICE BEFORE REBATE." (3-31-22)
06. Trade-In Allowances. Advertise or offer a specific trade-in allowance (i.e., "$2500 minimum trade-in"), including, without limitation, that the trade-in will be valued at a specific amount or guaranteed minimum amount if: (3-31-22)
07. Trade-In Policies. Advertise or offer a range of amounts for trade-ins (e.g., "up to $1,000" or "as much as $1,000"), unless the advertisement clearly and conspicuously discloses the criteria the dealer will use to determine the amount to be paid for a particular trade-in. Such criteria might include age, condition, or mileage of the motor vehicle. (3-31-22)
08. No Money Down. Advertise using the phrase "no down payment," "no money down," or words of similar meaning, unless, subject to the consumer's credit approval, the dealer is willing to sell the advertised motor vehicle to a consumer without the requirement of a trade-in or prior payment of any kind. (3-31-22)
09. Dealer's Size. Use statements as to the dealer's size, inventory, or sales volume to represent or imply that the dealer can and does sell automobiles at a lower price, as a result of such size, inventory, or volume, than do other dealers, unless such is the fact. (3-31-22)
10. Factory Outlet. Advertise using the terms "Factory Outlet," "Authorized Distribution Center," or similar special affiliation, connection or relationship with the manufacturer that is greater or more direct than that of any other dealer, when, in fact, no such affiliation, connection, or relationship exists. (3-31-22)
11. Contract Add-Ons. Negotiate the terms of a sale and thereafter add the cost of items to the contract, including, without limitation, extended warranties, credit life, dealer preparation, or undercoating, to the contract without previously disclosing this to the consumer and without first obtaining the consumer's consent. (3-31-22)