Hawaii Administrative Rules
Title 16 - DEPARTMENT OF COMMERCE AND CONSUMER AFFAIRS
Chapter 86 - MOTOR VEHICLE DEALERS AND SALESPERSONS
Subchapter 6 - ADVERTISING
Section 16-86-19 - Advertising
Current through February, 2024
Advertising by any licensee shall be subject to the following conditions:
(1) Statewide media (i.e., any media whose rate base includes statewide audiences) may be used by any licensee.
(2) If charges in addition to the price quoted in any advertisement are to be assessed, the exact amount of the charges and what they are assessed for shall be shown in the advertisement in type size equal to the quoted price in printed media or with equal prominence to the quoted price in electronic media. Any additional charge items shall include all options required by law to make the vehicle street legal as well as all optional equipment already installed on the vehicle being offered for sale.
(3) Transfer of title fees which may be excluded from a quoted price are limited to safety inspection fees and those fees imposed directly by some governmental authority. Dealership "documentary fees" or any other charges imposed by the seller shall be shown and the amount thereof quoted.
(4) Unfair or deceptive advertising by a motor vehicle dealer shall be punishable as provided by statute or ordinance and shall be deemed a violation of this chapter. It shall be considered unfair or deceptive advertising for any new motor vehicle dealer, in any advertisement, to offer a discount on a motor vehicle (or any premium or incentive tantamount to a discount) unless the amount of the discount is calculated from the manufacturer's suggested retail price (MSRP) of the vehicle so advertised; provided that optional equipment or services actually installed or applied on or to the vehicle, but not supplied by the manufacturer, may be added to the MSRP at the published retail price of the equipment.
