Compilation of Rules and Regulations of the State of Georgia
Department 375 - RULES OF DEPARTMENT OF DRIVER SERVICES
Chapter 375-5 - DRIVER TRAINING AND DRIVER IMPROVEMENT
Subject 375-5-2 - DRIVER TRAINING SCHOOLS
Rule 375-5-2-.13 - Driver Training School Advertising

(1) No person or entity shall advertise for students to engage in driver license training or limited driver training school for the purpose of assisting such persons to obtain a Class C or Class M drivers license or provide testing for a driver's license in any manner until such time as the school is properly licensed by the Department.

(2) No person or entity may advertise a driver training school, limited driver training school or the business of giving instructions for hire in assisting persons to meet the requirements for licensed driving of Class C or Class M motor vehicles or the business of preparing an applicant for a driver's license of any kind unless licensed by the Department as a driver training school and/or limited driver training school.

(3) No driver training school licensed as a driver training school, limited driver training school or driver training instructor may advertise or represent themselves to be an agent or employee of the Department, nor shall any individual, partnership, association, or corporation purchase, use, allow the use of any advertisement which would reasonably have the effect of leading the public to believe that they are or were an employee or representative of the Department of Driver Services.

(4) Each driver training school and/or limited driver training school shall use only its licensed name for advertising and advertisements, and no driver training school and/or limited drivertraining school may use less than its full name or another name in any advertisement. This provision will not be applied to restrict the use of trade names where the holder of the trade name is the party making the request.

(5) No driver training school, limited driver training school or driver training instructor shall, by any advertisement or otherwise, state or imply directly or indirectly that any license to operate a motor vehicle is guaranteed or assured to any student or individual who will take or complete any instruction or course of instruction or enroll or otherwise receive instruction in any school.

(6) A driver training school and/or limited driver training school that is licensed by the Department may indicate in its advertisements that it is "licensed by the State" or "State licensed," however, no school may use any advertisement that states or implies any of the following:

(7) No driver training school or limited driver training school may advertise or imply that free lessons will be given to individuals who fail the State examination for a driver license. Driver training schools and/or limited driver training school may state that,"IF A STUDENT FAILS TO PASS A STATE EXAMINATION, FURTHER INSTRUCTIONS WILL BE GIVEN AT NO ADDITIONAL COST," provided the statement is true and provided the school indicates the maximum number of lessons available to such students.

(8) No driver training school and/or limited driver training school may advertise or imply that free lessons will be given to individuals or students unless the lessons are in fact offered or given without any monetary considerations.

(9) No driver training school and/or limited driver training school may make any false or misleading claim or statement in any of its advertisements.