Compilation of Rules and Regulations of the State of Georgia
Department 120 - OFFICE OF COMMISSIONER OF INSURANCE, SAFETY FIRE COMMISSIONER AND INDUSTRIAL LOAN COMMISSIONER
Chapter 120-2 - RULES OF COMMISSIONER OF INSURANCE
Subject 120-2-12 - ADVERTISING ACCIDENT AND SICKNESS INSURANCE
Rule 120-2-12-.11 - Use of Statistics

1. Any advertisement relating to the dollar amounts of claims paid, the number of persons insured, or similar statistical information relating to any insurer or policy, must not contain irrelevant facts and must not be used unless it accurately reflects all of the relevant facts. Furthermore, such advertisements must not contain irrelevant facts; nor shall it imply that statistics used therein are derived from the policy advertised unless such is the fact. When statistics used in an advertisement are applicable to other policies or plans, it shall specifically be so stated.

2. An advertisement shall not represent or imply that claim settlements by the insurer are "liberal" or "generous," or use words of similar import; or that claim settlements are or will be beyond the actual terms of the contract.

3. An unusual amount paid for a unique claim for the policy advertised is misleading and shall not be used.

4. The source of any statistics used in an advertisement must be clearly, prominently and conspicuously identified in the advertisement.