Compilation of Rules and Regulations of the State of Georgia
Department 120 - OFFICE OF COMMISSIONER OF INSURANCE, SAFETY FIRE COMMISSIONER AND INDUSTRIAL LOAN COMMISSIONER
Chapter 120-2 - RULES OF COMMISSIONER OF INSURANCE
Subject 120-2-11 - ADVERTISING OF LIFE INSURANCE AND ANNUITY CONTRACTS
Rule 120-2-11-.02 - Purpose

(1) To implement the Insurance Laws of the State of Georgia with respect to advertising in the solicitation, replacement, advisement and sale of life insurance and annuity contracts and to protect the interests of the public so that they will be able to more adequately make insurance purchasing decisions in their own best interest,

(2) To establish minimum standards of conduct and guidelines requiring truthful, complete, clear and accurate disclosure of all material and relevant information used or intended for use with respect to advertising in the solicitation, replacement, advisement or sale of life insurance or annuity contracts in this State, and

(3) To prevent the use of unfair methods of competition and unfair practices among insurers, agents and counselors with regard to advertising in the solicitation, replacement, advisement and sale of life insurance and annuity contracts in this State.

(4) The provisions of this regulation are not intended to discourage competition or comparison of life insurance and annuity contracts, but to provide for correct and truthful information and comparison in connection therewith.