Florida Administrative Code
69 - DEPARTMENT OF FINANCIAL SERVICES
69O - OIR - Insurance Regulation
Chapter 69O-150 - LIFE AND HEALTH ADVERTISING REQUIREMENTS
Section 69O-150.117 - Statements about an Insurer

Universal Citation: FL Admin Code R 69O-150.117

Current through Reg. 50, No. 187; September 24, 2024

(1) An advertisement shall not contain statements which are untrue in fact, or by implication misleading, with respect to the assets, corporate structure, financial standing, age or relative position of the insurer in the insurance business.

(2) An advertisement shall not contain a recommendation by any commercial rating system unless the advertisement clearly indicates the purpose of the recommendation and the limitations of the scope and extent of the recommendation.

(3) An advertisement shall not refer to a holding company or subsidiary of an insurer unless the advertisement fully discloses that the holding company or subsidiary is a separate entity and not responsible for the insurer's financial condition or contractual obligations.

Rulemaking Authority 624.308, 626.9611, 627.805 FS. Law Implemented 624.307(1), 626.9541(1)(a), 626.9641(1), (2), 627.806(1) FS.

New 9-1-73, Formerly 4-35.15, 4-35.015, Amended 5-27-96, 11-7-99, Formerly 4-150.117.

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