Delaware Administrative Code
Title 4 - Alcoholic Beverage Control
Department of Safety and Homeland Security
Office of the Alcoholic Beverage Control Commissioner
1300 - Advertising and Promotion of Alcoholic Liquor
1301 - (Formerly Rule 27) Advertising and Promotion of Alcoholic Liquor
Section 1301-3.0 - Prohibited Acts
Universal Citation: 4 DE Admin Code 1301-3.0
Current through Register Vol. 28, No. 3, September 1, 2024
3.1 No person licensed by the Commissioner shall sell or offer to sell alcoholic liquor by means of any advertisement or promotion including any statement, representation, symbol, depiction, or reference, directly or indirectly, which:
3.1.1 Would reasonably be expected to induce
minors to purchase or consume alcoholic liquor.
3.1.2 Would reasonably be expected to induce
any person to consume alcoholic liquor to excess.
3.1.3 Is illegal under any federal, state, or
local law, or Commissioner rule.
3.1.4 Makes any humorous or frivolous
reference to, or is suggestive of, the intoxicating effects of alcoholic
liquor.
3.1.5 Is false or
misleading in any material respect, or implies that the product has a curative
or therapeutic effect.
3.2 No person, corporation, partnership, or other entity licensed by the Commissioner to sell alcoholic liquor shall engage in any deceptive or misleading advertising, or cause or permit his/her name to appear in, or be used in conjunction with, any deceptive or misleading advertisement or promotion of alcoholic liquor.
Disclaimer: These regulations may not be the most recent version. Delaware may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
This site is protected by reCAPTCHA and the Google
Privacy Policy and
Terms of Service apply.
