Code of Colorado Regulations
900 - Department of Law
904 - Attorney General-Consumer Protection Section
4 CCR 904-3 - Colorado Privacy Act Rules
Part 7 - CONSENT
Section 4 CCR 904-3-7.04 - REQUESTS FOR CONSENT

Universal Citation: 900 CO Code Regs 4 CCR 904-3-7.04

Current through Register Vol. 47, No. 17, September 10, 2024

A. Controllers shall provide a simple form or mechanism to enable a Consumer to provide Consent when required, including Consent to Processing purposes from which the Consumer has previously opted out. Such a form or mechanism should be easy for a reasonable Consumer to locate and should comply with the other requirements set forth in Part 7 of these rules.

B. Requests for Consent shall be prominent, concise, and separate and distinct from other terms and conditions, and shall comply with all requirements for disclosures and communications to Consumers set forth in 4 CCR 904-3, Rule 3.02.

C. Any Consent request by a Controller must contain the disclosures required by 4 CCR 904-3, Rule 7.03 either directly or through a link. Where possible, the request interface itself should contain the disclosures required by 4 CCR 904-3, Rule 7.03 -(d). Alternatively, the Controller may provide the Consumer with a link to a webpage containing the required Consent disclosures, provided the request clearly states the title and heading of the webpage section containing the relevant disclosures. If technically feasible, the request method must also link the Consumer directly to the relevant section of the disclosure.

D. Example: A mobile application requests Consent to Process Sensitive Data. The Consent request provides a link to the application's privacy notice which contains the required Consent disclosures. However, the Consent request does not direct or bring the Consumer to the relevant section of the privacy notice. Consent is not valid because the Consent request does not clearly indicate the title and section where the Consumer can find the required disclosures and did not link the Consumer directly to the relevant section of the privacy notice.

E. Example: Acme Toy Store collects customer email addresses in order to send customers information about product recalls, and maintains those email addresses in a recall email distribution list. Acme Toy Store wants to Sell the recall email distribution list to a Third Party partner to enable that partner to send those customers promotional materials. Acme Toy Store must obtain customer consent prior to Selling the recall email distribution list because Selling the recall email distribution list is not reasonably necessary to or compatible with providing product recall information. Acme Toy Store emails its customers attaching a revised privacy notice disclosing the new Processing purpose and asks customers to Consent to the new privacy notice, but does not state the new purpose in the email, and does not direct customers to the section of the privacy notice disclosing the secondary purpose. Consent is not valid because the email did not contain the required Consent disclosures or direct the customers to a document containing the required Consent disclosures.

1. Example: Under the same circumstances, Acme Toy Store emails its customers on the recall distribution list informing those customers that Consent is required for the Acme Toy Store to Process email addresses for the secondary purpose of Selling the recall distribution list to a Third Party partner to enable that partner to send promotional materials, providing all other required disclosures and including a mechanism that enables the customers to provide Consent and to revoke Consent through the same user interface. Consent is valid because the email contained all required Consent disclosures in an acceptable form.

2. Example: Under the same circumstances, Acme Toy Store emails the product recall email distribution list informing those customers that it would like to use their email addresses for the secondary purpose of Selling the recall distribution list to a Third Party partner as contemplated in section B.2.e. of its privacy notice, explains that it cannot use the customers' email addresses for that secondary purpose without their consent, and requests the customers' Consent to Process their email address for that secondary purpose. It then provides a link directly to section B.2.e. of its privacy notice which explains that Acme Toy Store Sells customer email addresses, including those Processed for the purpose of product recall notifications, to marketing partners, in addition to all other disclosures. The email provides a Consent mechanism that enables the customers to provide or revoke consent through the same user interface. Consent is valid because the email and linked page together contained all required disclosures, the email provided the specific section of the relevant disclosures, and the link brought the customers directly to the relevant disclosures.

Disclaimer: These regulations may not be the most recent version. Colorado may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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