Code of Colorado Regulations
900 - Department of Law
904 - Attorney General-Consumer Protection Section
4 CCR 904-3 - Colorado Privacy Act Rules
Part 5 - UNIVERSAL OPT-OUT MECHANISM
Section 4 CCR 904-3-5.04 - DEFAULT SETTINGS FOR UNIVERSAL OPT-OUT MECHANISMS

Current through Register Vol. 47, No. 17, September 10, 2024

A. To comply with C.R.S. § 6-1-1313(2), a Universal Opt-Out Mechanism may not be the default setting for a tool that comes pre-installed with a device, such as a browser or operating system.

1. Example: An operating system manufacturer bundles a browser pre-installed with every device shipped with the operating system. The browser sends a Universal Opt-Out mechanism signal by default and never asks the Consumer to enable this setting. The Consumer's decision to use this browser does not represent the Consumer's affirmative, freely given, and unambiguous choice to use the Universal Opt-Out Mechanism because it is a default choice. This is so even if the marketing for the operating system touts its privacy protective features.

2. Example: An operating system manufacturer bundles a browser and apps pre-installed with every device shipped with the operating system. The first time a Consumer runs a browser or app, the operating system asks the Consumer specifically and clearly whether they want to opt out of the Sale of their Personal Data using a Universal Opt-Out Mechanism signal when using the browser or app. No choice is pre-selected, meaning the Consumer is forced to decide. The Consumer's decision to select "yes" to enable the signal to opt out of the Sale of Personal Data represents the Consumer's affirmative, freely given, and unambiguous choice to use the Universal Opt-Out Mechanism.

B. Notwithstanding 4 CCR 904-3, Rule 5.04 , a Consumer's decision to adopt a tool that does not come pre-installed with a device, such as a browser or operation system, but is marketed as a tool that will exercise a user's rights to opt out of the Processing of Personal Data using a Universal Opt-Out Mechanism, shall be considered the Consumer's affirmative, freely given, and unambiguous choice to use a Universal Opt-Out Mechanism. The marketing for such a tool may also describe functionality other than the exercise of opt out rights and it need not refer specifically to opt-out rights in the State of Colorado.

1. Example: A browser manufacturer markets its browser as a "privacy friendly" browser, prominently highlighting that the browser sends a Universal Opt-Out Mechanism signal by default. The browser does not come pre-installed with a device or operating system and must be installed by the Consumer. The Consumer's decision to use this browser represents the Consumer's affirmative, freely given, and unambiguous choice to use the Universal Opt-Out Mechanism. The Consumer need not be given an explicit choice about whether to use the Universal Opt-Out Mechanism in this example.

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