Code of Colorado Regulations
900 - Department of Law
904 - Attorney General-Consumer Protection Section
4 CCR 904-3 - Colorado Privacy Act Rules
Part 5 - UNIVERSAL OPT-OUT MECHANISM
Section 4 CCR 904-3-5.02 - RIGHTS EXERCISED
Universal Citation: 900 CO Code Regs 4 CCR 904-3-5.02
Current through Register Vol. 47, No. 17, September 10, 2024
A. Consumers may exercise their right to opt out of the Processing of Personal Data concerning the Consumer for purposes of Targeted Advertising or the Sale of Personal Data through a user-selected Universal Opt-Out Mechanism that meets the technical and other specifications provided in this Rule 5.
B. The purpose of a Universal Opt-Out Mechanism is to provide Consumers with a simple and easy-to-use method by which Consumers can automatically exercise their opt-out rights with all Controllers they interact with without having to make individualized requests with each Controller.
C. A Universal Opt-Out Mechanism may:
1. Express a Consumer's choice
to opt out of the Processing of Personal Data for both the Processing of
Personal Data for purposes of Targeted Advertising and Sale of Personal Data;
or
2. Express a Consumer's choice
to opt out of the Processing of Personal Data for only one specific purpose,
either Targeted Advertising or Sale of Personal Data alone.
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