Code of Colorado Regulations
700 - Department of Regulatory Agencies
728 - Division of Professions and Occupations - State Board of Optometry
4 CCR 728-1 - STATE BOARD OF OPTOMETRY RULES AND REGULATIONS
Section 4 CCR 728-1.8 - ADVERTISING

Universal Citation: 4 CO Code Regs 728-1 ยง 8

Current through Register Vol. 47, No. 17, September 10, 2024

This Rule is promulgated pursuant to sections 12-20-204, 12-275-120(1)(w)(I), and 12-275-108(1)(b), C.R.S.

An optometrist shall not use, participate in, or permit the use of any form of public communications having reference, directly or indirectly, to his or her professional services which contains a false, fraudulent, misleading, deceptive, or unfair statement or claim. A false, fraudulent, misleading, deceptive, or unfair statement or claim includes, but is not limited to:

A. Contains a misrepresentation of fact; or

B. Is likely to mislead or deceive because it fails to make full disclosure of relevant facts; or

C. Represents that professional services can or will be completely performed for a stated fee when this is not the case, or makes representations with respect to fees for professional services that do not disclose all variables affecting the fees that will, in fact, be charged; or

D. Contains other representations or implications that in reasonable probability will cause an ordinary prudent person to misunderstand or be deceived.

Disclaimer: These regulations may not be the most recent version. Colorado may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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