Code of Colorado Regulations
700 - Department of Regulatory Agencies
707 - Division of Professions and Occupations - Board of Chiropractic Examiners
3 CCR 707-1 - CHIROPRACTIC EXAMINERS RULES AND REGULATIONS
Section 3 CCR 707-1.11 - MISLEADING, DECEPTIVE, FALSE, OR UNETHICAL ADVERTISING

Universal Citation: 3 CO Code Regs 707-1 ยง 11

Current through Register Vol. 47, No. 17, September 10, 2024

This Rule is promulgated pursuant to sections 12-20-204, 12-215-105(1)(a), and 12-215-115, C.R.S.

A. Chiropractors are responsible for the content of their advertising.

B. The following types of advertising constitute misleading, deceptive, false, or unethical advertising pursuant to sections 12-215-115(1)(h), (o) and (5):

1. The misleading use of a claim regarding board certification or of an unearned or non-health degree in any advertisement or any claim that is likely to cause confusion or misunderstanding as to the credentials, education, or licensure of a healthcare professional;

2. Advertising that has the effect of intimidating or exerting undue pressure;

3. Advertising that uses unsubstantiated testimonials;

4. Advertising that creates an unjustified expectation or guarantees a cure;

5. Advertising that offers gratuitous services or discounts, including but not limited to exam and x-rays, in a manner that is deceiving to the public;

6. Advertising that is otherwise misleading, deceptive, or false.

7. It must be clear to the public that the advertisement is from a doctor of chiropractic.

8. It must be clear to the public that the advertisement is from a doctor of chiropractic.

C. At the time any type of advertisement is placed, the chiropractor must possess, scientifically valid research that would substantiate the truthfulness of any assertion, omission, or claim set forth in the advertisement. Scientifically valid research includes applied research, basic research, and field-initiated research in which the rationale, design, and interpretation are soundly developed in accordance with principles of scientific research.

Disclaimer: These regulations may not be the most recent version. Colorado may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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