1. The name under which a firm holds out or
engages in the practice of public accounting must not be misleading.
2. A registrant shall not use an assumed or
trade name when holding out or when performing or offering to perform
professional services unless:
a. The
registrant has filed the assumed or trade name with the Colorado Secretary of
State pursuant to section
7-71-101, C.R.S;
b. The registrant has provided the assumed or
trade name to the Board in a manner prescribed by the Board;
c. The assumed or trade name clearly
indicates that the firm is engaged in providing accounting services;
and
d The assumed or trade name
otherwise complies with these Rules.
3. Network Firms.
a. A firm that is a network firm may use the
network name as the firm's name.
b.
A firm that is a network firm may include the brand name or initials of the
network as part of the firm name.
c. The following types of network firm names
are not in and of themselves misleading and are permissible so long as they do
not violate the provisions of this Rule 1.15(B):
(1) A firm name that uses a common brand
name, or shares common initials, as part of the firm name, provided the firm is
a network firm as defined in Rule 1.4; or
(2) A firm name that uses the network name if
it shares one or more of the characteristics described in Rule
1.4(B)(29).
4. A registrant's name is deemed misleading
if the name:
a. Of a corporation or
professional corporation is not ended by words or abbreviations such as
"Corporation," "Incorporated," "P.C.," "Corp.," or "Inc."
b. Of a partnership is not ended by words or
abbreviations permitted pursuant to the law under which the partnership was
organized such as "LP," "LLP," or "LLLP."
c. Of a limited liability company is not
ended by the words "Limited Liability Company" or the abbreviation "LLC,"
provided that the word "limited" may be abbreviated as "Ltd.," and the word
"company" may be abbreviated as "Co."
d. Includes the name of an owner who has
withdrawn from the firm or otherwise terminated his association with the firm
other than by retirement or by death. The name of the former owner must be
removed from the firm's name and the name change reported to the Board within
thirty days after the withdrawal or termination.
5. A firm name, including a registrant's
name, is considered misleading if the name:
a.
Implies the existence of a corporation by the use of words or abbreviations
such as "Corporation," "Incorporated," "P.C.," "Corp.," or "Inc.," if the firm
is not incorporated or is not a professional corporation.
b. Implies the existence of a partnership by
the use of a designation such as "Smith & Jones," "C.P.A.'s,"
"Partnership," "Ltd.," "LP," "LLP," or "LLLP" if the firm is not such an
entity.
c. Implies the existence of
a limited liability company by the use of the abbreviations such as "Ltd.,"
"L.L.C.," "LLC" or "LC" if the firm is not a limited liability
company.
d. Implies that the firm
is comprised of more than one person by the use of terms such as "&
Company," "& Associates," or "Group," if, in addition to the owner, the
firm is not comprised of at least one other owner or person employed,
professionally associated, or contractually related on a regular and continuous
basis with the firm.
e. Implies
that more than one individual in the firm is a CPA by the use of terms such as
"CPAs" or "Certified Public Accountants" if no more than one CPA is an owner or
is employed by, or professionally associated, or contractually related to the
firm on a regular and continuous basis.
f. Includes the name of a person who is not a
CPA in any state or is not a CPA or its legal equivalent in a foreign country
if the title "CPA" is included in the firm's name.
g. Indicates or implies an association with
persons who are not members of the firm, unless the firm is a network firm as
defined in Rule 1.4 and the associated persons are members of the
network.
h. Contains any
representation that would likely cause a reasonable person to be misled or
confused about the firm's legal entity type, e.g., corporation, partnership, or
limited liability company, or about the ownership or membership of the
firm.
i. Contains any
representation that would likely cause a reasonable person to have a false or
unjustified expectation of favorable results or capabilities.
j. Claims or implies the ability to influence
a regulatory body or official.
k.
Includes the name of any licensee whose license or registration has been
revoked or disciplined, whereby the licensee is prohibited from practicing
public accounting or prohibited from using the title CPA or similar designation
or holding out if the firm's name includes the designation "CPA" or any other
language or device tending to indicate the disciplined CPA or Firm possesses an
active certificate, license, or registration.
l. Contains other representations or
implications that in reasonable probability would cause a reasonable person to
misunderstand or be deceived.
6. A firm name must not be formulated in such
a manner that the initials or parts of the name form a term, phrase, or imply
an association that is misleading.
7. A registrant engaged in the practice of
public accounting may not hold out, perform or offer to perform professional
services using a name that is not stated in its firm registration.