California Code of Regulations
Title 4 - Business Regulations
Division 3 - Bureau of Household Goods and Services
Article 10 - False or Misleading Advertising
Section 1312 - Liquidation

Universal Citation: 4 CA Code of Regs 1312
Current through Register 2024 Notice Reg. No. 38, September 20, 2024

No advertisement shall represent or imply, by means of the term "Going Out of Business," "Selling Out," "Closing Out," "Liquidating," or any term of similar import, that the advertiser is going out of business, or is disposing of all or a portion of a stock of merchandise, unless such representation is true and is not in any respect misleading as to the advertiser's discontinuing business or as to the types and quantity of merchandise intended to be included, and unless the articles offered for sale, and to be sold, during the sale are restricted to those articles on the premises or in transit from previous orders the date the sale is announced. A mere change of business location, business name or type of business entity does not constitute going out of business within the meaning of this section.

1. Amendment filed 8-5-70; effective thirtieth day thereafter (Register 70, No. 32).
2. New NOTE filed 12-10-81 as procedural and organizational; effective upon filing (Register 81, No. 50).

Note: Authority cited: Sections 19034 and 19088, Business and Professions Code. Reference: Sections 17500, 19150 and 19210, Business and Professions Code.

Disclaimer: These regulations may not be the most recent version. California may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.