California Code of Regulations
Title 4 - Business Regulations
Division 3 - Bureau of Household Goods and Services
Article 10 - False or Misleading Advertising
Section 1300.1 - Misleading, Defined
Universal Citation: 4 CA Code of Regs 1300.1
Current through Register 2024 Notice Reg. No. 38, September 20, 2024
In determining whether advertising is false or misleading it shall be considered in its entirety and as it would be read by the persons to whom it is designed to appeal. It shall be considered to be misleading if it tends to deceive the public or impose upon credulous or ignorant persons.
1. New section filed 10-15-82; effective thirtieth day thereafter (Register 82, No 42).
Note: Authority cited: Section 19034, Business and Professions Code. Reference: Sections 19150 and 19210, Business and Professions Code.
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