California Code of Regulations
Title 2 - Administration
Division 7 - Secretary of State
Chapter 8.5 - Business Entity Names
Section 21006 - Matters Not Considered when Comparing Business Entity Names

(a) Subject to the requirements found in California Corporations Code section 2106, the purpose of a business entity.

(b) Whether or not an existing business entity is actively engaged in business, or has a telephone listing, or a location or place of business.

(c) Where the proposed entity intends to do business in relation to an existing business entity.

(d) Whether or not an existing business entity is about to change its name, dissolve, surrender, convert or merge out of existence.

(e) Whether or not a letter of consent can be obtained from an existing business entity.

(f) Whether or not the applicant is more or less important, extensive, widely known, or influential than an existing business entity.

(g) Whether or not the applicant has ordered stationery, opened a bank account, signed a contract, or otherwise altered the position of the applicant in the expectation, hope or belief that the proposed name is available.

(h) Whether or not any person or business entity possess any rights, under the common law or statutory law of unfair competition, unfair trade practices, trademarks, trade names, service marks, service names, copyrights or any other similar laws.

(i) Whether or not the name has been approved for use by another agency.