California Code of Regulations
Title 13 - Motor Vehicles
Division 1 - Department of Motor Vehicles
Chapter 1 - Department of Motor Vehicles
Article 3.1 - Specialized License Plates
Section 160.06 - Limits on Marketing Activity and Changes to Plate Design
Current through Register 2024 Notice Reg. No. 38, September 20, 2024
(a) A sponsor may not advertise, market for purchase, solicit enrollment for, or otherwise distribute any information indicating the current ability to enroll in a license plate program until the department delivers a written determination to the sponsor verifying the sponsor has complied with section 160.04. A sponsor may not use any marketing tool or written or other communication message to promote or process enrollment into an approved license plate program unless the tool or message was approved by the department.
(b) The sponsor shall bear the cost of designing and producing all marketing materials referred to in section 161.00.
(c) After the department approves a plate design, the plate design may not be altered by the sponsor except as allowed in section 161.04.
1. New section filed 11-20-2017; operative 1-1-2018 (Register 2017, No. 47).
Note: Authority cited: Sections 1651 and 5110, Vehicle Code. Reference: Sections 5024, 5105, 5155, 5156, 5159 and 5160, Vehicle Code.
