California Code of Regulations
Title 10 - Investment
Chapter 5 - Insurance Commissioner
Subchapter 7 - Insurance Adjusters
Article 7 - Advertisements
Section 2691.17 - Advertisement Defined

Universal Citation: 10 CA Code of Regs 2691.17

Current through Register 2024 Notice Reg. No. 38, September 20, 2024

(a) The word "advertisement" as used in Section 14044 means:

(1) Any written or printed communication for the purpose of soliciting, describing, or promoting the licensed business of the licensee, including a brochure, letter, pamphlet, newspaper, periodical, publication, or other writing.

(2) A directory listing caused or permitted by the licensee which indicates the licensee's licensed activity.

(3) A radio, television or similar airwaves transmission which solicits or promotes the licensed business of the licensee.

(b) The word "advertisement" as used in Section 14044 shall not include the following:

(1) Any printing or writing on buildings used as the licensee's place of business or branch office.

(2) Any printing or writing on communications, memorandum, or any other writings used in the ordinary course of business, where the purpose of the writing is other than the solicitation or promotion of business.

(3) Any printing or writing on novelty objects used in the promotion of the licensee's business where the printing of the information required by Section 14044 will be impractical due to the limited area or surface available.

1. Change without regulatory effect amending subsection (a)(2) filed 7-14-2021 pursuant to section 100, title 1, California Code of Regulations (Register 2021, No. 29). Filing deadline specified in Government Code section 11349.3(a) extended 60 calendar days pursuant to Executive Order N-40-20.

Note: Authority cited: Section 14044, Insurance Code. Reference: Section 14044, Insurance Code.

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