California Code of Regulations
Title 10 - Investment
Chapter 5 - Insurance Commissioner
Subchapter 3 - Insurers
Article 12 - Disability Insurance Advertisements
Section 2535.2 - Applicability

(a) These regulations shall apply to any disability insurance "advertisement," as that term is hereinafter defined in Sections 2535.3(a), (g), (h) and (i), unless otherwise specified in these regulations, intended for presentation, distribution or dissemination in this State when such presentation distribution or dissemination is made either directly or indirectly by or on behalf of an insurer, agent, broker or solicitor as those terms are defined in the Insurance Code of this State and these regulations.

GUIDELINE 2635.2(a)

These regulations apply to any "advertisement" as that term is defined in Sections 2535.3(a), (g), (h) and (i), unless otherwise specified in these regulations. These regulations apply to group and blanket as well as individual accident and sickness insurance. Certain distinctions, however, are applicable to these categories. Among them is the level of conversance with insurance, a factor which is covered by Section 2536.1 of these regulations.

(b) Every insurer shall establish and at all times maintain a system of control over the content, form and method of dissemination of all advertisements of its policies. All such advertisements, regardless of by whom written, created, designed or presented, shall be the responsibility of the insurer whose policies are so advertised.

GUIDELINE 2535.2(b)

Advertising materials which are reproduced in quantity shall be identified by form numbers or other identifying means in the case of advertisements not subject to the requirements of Section 2536.9. Such identification shall be sufficient to distinguish an advertisement from any other advertising materials, policies, applications or other materials used by the insurer.